Penguin

Early thoughts on Penguin 4.0

Early thoughts on Penguin 4.0

Note: This article was written to explain my early thoughts on Penguin. I’ve written a full article here on everything we know about Penguin and will be updating that article regularly. Jump to updated info on whether or not the disavow tool is necessary for Penguin recovery. For even more updated news, check this new post: Sites previously demoted by Penguin are getting the “penalty” lifted off of […]

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Using Fetch as Googlebot as a test for the presence of an algorithmic demotion – experiment results.

Using Fetch as Googlebot as a test for the presence of an algorithmic demotion – experiment results.

During Mozcon 2015, I sat in at the Google Penalty birds of a feather table and had some great conversations on penalties and algo changes. I was interested when Michael Cottam shared a story with us. He said that a client of his was doing some work on a Penguin hit site. When they used the fetch and render feature of Google Search Console and resubmitted a […]

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Can you escape Penguin by disavowing alone?

There sure was a lot of drama last week as the SEO community discussed the comments left in this Whiteboard Friday posted by Moz. Paul Macnamara, whom I respect greatly when it comes to figuring out algorithmic issues posted this epic rant on Rae Hoffman‘s site in which he wrote about his concerns with Moz’s WhiteBoard Friday. The video was presented by Josh Bachynski.  In it, he presented his theory […]

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Marie Haynes is the founder of HIS Web Marketing, formerly at www.HISWebMarketing.com. In 2015, she rebranded the company to Marie Haynes Consulting Inc.