Something is terribly wrong with Penguin 3.0.

This last year has been agonizing for anyone who has been trying to escape the grips of Google’s Penguin algorithm.  I have spoken with so many webmasters who have diligently been auditing links and waiting desperately for Penguin to refresh.  At one point last year I joked that I should create an email auto-responder that said, “I know your traffic is still down.  I know you’ve worked […]

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The difference between an algorithm update and refresh.

Today, Google’s Pierre Far, cleared up some of the confusion in regards to what is happening with the latest Penguin rerun.  He said that it was a refresh that was designed to help sites who had cleaned up and also demote sites with newly found spam.  A lot of people are confused about the difference between a Penguin refresh and and update so I thought I would […]

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Penguin is refreshing soon, but what happens to links you disavow now?

I am seeing a lot of confusion on the web in regards to Google employee Gary Illyes’ statement that Penguin will be refreshing in the next few weeks.  According to an article on Search Engine Land, Gary said the following in regards to your disavow file: Gary also said that if you disavow bad links now or as of about two weeks ago, it will likely be […]

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Marie Haynes is the founder of HIS Web Marketing, formerly at In 2015, she rebranded the company to Marie Haynes Consulting Inc.