Switching to https? What happens to your disavow?

I have had a number of questions about this recently so I thought it would be good for me to write an article that would help to explain what happens to your disavow file when you switch to https. Does changing to https mean that you are starting over with a fresh disavow file? If Penguin refreshes soon, and you make a switch to https today, does […]

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Apparently you can tell if a link has been disavowed. So I did some experiments…

Did you know that it is possible to tell whether or not Google has disavowed a link that is in your disavow file?  This is HUGE news.  John Mueller from Google has told us several times that some links can take up to six months to be recrawled and subsequently disavowed.  What this means is that even if you have done a thorough disavow, if Penguin refreshes […]

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Here is what Google says about footer links and penalties.

Updated July 4, 2019 This article was originally published in 2014. It is still applicable at the time of editing in 2019.  There seems to be a lot of confusion as to whether or not linking in the footer of clients’ sites back to your site would be considered unnatural by Google.  Recently, in a Whiteboard Friday video on, Cyrus Shepard, whom I respect greatly, said […]

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Marie Haynes is the founder of HIS Web Marketing, formerly at In 2015, she rebranded the company to Marie Haynes Consulting Inc.