Some thoughts on Grok 4

I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Watch this video on YouTube   Liz talked a lot about the future of Search. Here are the 5 most interesting parts. Will agents eventually do most of the activity on the web? Yes, […]

The December 2025 core update had a significant impact on a large number of sites. Each of the sites below that have done well are either long term clients, past clients or sites that I have done a site review for. While we can never say with certainty what changed as the result of a […]

Let me see if I can convince you! I’ve shared a bunch in this video and summarized my thoughts in the article below. Also, this is the second blog post I've written on this topic in the last week. There is much more information on user-data and how Google uses it in my previous blog […]

I found some interesting things from the latest document in the DOJ vs Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors. Key takeaways: Google has been ordered to give information to competitors so as not to be an illegal monopoly. Google does not want to give […]

Historically, most readers of my content have not had to worry about spam updates. However, I think many of you have indeed been impacted by the August 26, 2025 spam update. Recently In VP , Head of Search's Liz Reid's interview with WSJ, she said Google has expanded their definition of spam: "We've expanded beyond […]

Last week Google launched Gemini Enterprise and although I see very few people talking about it, I think this tool will likely be used by most businesses. There are two features that make it extremely useful: 1) You can use Gemini across your Google Docs, Calendar and Gmail. 2) You can create Agents that your […]