Link Building

What Google says about negative SEO

This article is a summary of everything I could find that was a statement from Google in regards to negative SEO.  Do they admit that it can happen?  Is it a common occurrence.  In a few places in this article I have given my opinion or commentary, but the majority of the article is quoted from Google employees. You might be interested in similar articles: What Google […]

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Are you confused about guest posting? Here’s what Google says you can safely do.

Recently there has been a lot of confusion surrounding guest posting and whether or not links from guest posts are all to be considered unnatural.  Rand Fishkin stirred up a good debate when he published an article called “Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines.”  He wrote the article because a penalized site owner had been given a link from a YouMoz guest post […]

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Here is what Google says about footer links and penalties.

There seems to be a lot of confusion as to whether or not linking in the footer of clients’ sites back to your site would be considered unnatural by Google.  Recently, in a Whiteboard Friday video on, Cyrus Shepard, whom I respect greatly, said the following: A couple of other rules that I see people violate all the time that Google has made painfully clear in […]

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Marie Haynes is the founder of HIS Web Marketing, formerly at In 2015, she rebranded the company to Marie Haynes Consulting Inc.
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