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In this episode, we discuss the July Core Update going live, what we’ve seen so far with our clients, MUM and how it is improving vaccine info, the “magic” in ranking algorithms and lots more!

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The following topics are covered in the premium version of this episode:

• The July Core update is live! Here’s what we know about the summer of Google updates
• Could pages seen in ‘Crawled – Currently Not Indexed’ be a sign of a quality issue?
• Gary Illyes talks about the “Magic” in Google’s ranking algos in Search off the Record
• #AskGoogleBot: How long does SEO take for new pages?
• Brush up on your redirects
• John touches on using multiple schema types on the same page
• The art of writing subject lines that journalists will love
• Here’s a shortcut to pull old webpage’s from the Wayback Machine directly into Google Sheets
• Our tl;dr summary of some awesome recent SEO articles

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How MUM improved searches for vaccine information

According to this Google blog post, Google identified over 800 different variations of vaccine names people search for when looking for covid vaccine information. Determining this is something that normally would take Google weeks, but thanks to MUM, which helps Google understand language better, it took only seconds to correctly identify this information.

One of the advantages of MUM is that it can learn something in one language and then apply it to another. 

We are excited to see how Google applies MUM to search. They say, “Our early testing indicates that not only will MUM be able to improve many aspects of our existing systems, but will also help us create completely new ways to search and explore information.”

There will not be a podcast episode this week.

Hey everyone, Marie here! My apologies for not having a podcast episode the last few weeks. My hope is to record a new episode next week, but we will see how things go. I am recovering well. The amazing MHC team has been thriving despite me being around less. 

Google has done SO much in the last few weeks. I have a lot to talk about! But, this sickness was a doozy and I do need to rest and recover. 

Thanks for your understanding and I hope to be back recording soon!

Backlinko analyzed over 3.5 billion articles — here’s what they learned about evergreen content

Maintaining your content evergreen is one of the best ways to keep content fresh and relevant for users. It also reduces the amount of work for content creators as there isn’t a need to change content as often. But what are the key factors that you should consider when publishing evergreen content? 

Brian Dean’s new article for Backlinko dives into their key findings after analyzing over 3 billion articles. If you want a more detailed insight to the data acquired by Backlinko, check out Brian’s article.

Broad Match Modifier keywords will be depreciated at the end of July 

We don’t normally discuss ads but this is a rather important change!

At the end of July, Broad Match Modifier (BMM) keywords will be deprecated.
You won't be able to add new BMM keywords, but existing BMMs will continue to serve using the new phrase matching as behavior announced in February. Read on… 1/3 https://t.co/Vdd8R5EUyg

— AdsLiaison (@adsliaison) June 29, 2021

No action is required, but there are tools to help navigate the change in Google Ads and Editor.

Get all the details, tips & FAQs from this deep-dive Help Center page: https://t.co/02XDZGSMsU 3/3

— AdsLiaison (@adsliaison) June 29, 2021

There was some volatility on July 2nd and 3rd last week, but it seems to be back to normal now. It’s common to see spikes around a long weekend, especially when it appears the July core update launched July 2nd. Keep an eye on the algo section for any major news.

How to Trigger a Personal Knowledge Panel in Google – Jason Barnard
https://www.searchenginejournal.com/knowledge-panel-for-person/410337/
June 28, 2021

There have been quite a few advancements recently with how folks in the SEO community understand triggering knowledge panels for known entities, and Jason Barnard is certainly the one leading that charge. In this latest article for Search Engine Journal, Jason focuses on a simple three step process to trigger a knowledge panel for an individual person. 

How to Optimize for Your Own Branded Search – Ann Smarty
https://moz.com/blog/optimize-for-branded-search
June 29, 2021

Ann Smarty wrote this great article on Moz on optimizing for branded search. For readers who are unfamiliar with branded search, this is when a search query contains your brand or product name. Ann goes into detail about how you can research and optimize for your own branded search. While it certainly does involve on-going work, and its own inherent challenges, not optimizing for your branded search could mean leaving potential conversions, and revenue on the table. 

How to Get Results from Broken Link Building – AbdulGaniy Shehu
https://moz.com/blog/broken-link-building
June 15, 2021

We’ve featured several broken link building resources over the last several years and this one we chose to feature for two reasons: 1) it can be a great brush up for those of you looking to do some broken link building of your own, and 2) there’s some unique items that can help save you time and energy. There’s plenty of value within the article including how to reach out to the right person, how to send a great email, and more!

I’m #hiring for SEO! Experience is great, but not necessarily required (we have an amazing internal training program).https://t.co/TrCGwu8BpW

— Bill Slawski ⚓ (@bill_slawski) July 1, 2021

I’m #hiring an SEO Manager on my team at @Chewy! The role is based in either Boston or Ft. Lauderdale. Reach out for more details! https://t.co/5zExMNFipv

— Tyler Reardon (@TylerReardon) July 1, 2021

Just a friendly reminder that I'm hiring for a generalist SEO role to support our customers. 60K salary.

Remote, not 9 to 5, 4 days a week if you choose to do 8 hour days. A lot of jamstack tech SEO work, reporting, and tactical, hands on, in the tenches SEO.

Awaiting your DM

— JH Scherck (@JHTScherck) July 1, 2021

I'm still looking to add a Digital PR Specialist to @RicketyRoo.

Set your own schedule, paid benefits, 401k, rarely work more than 35 hours a week, and more.

Come work with a great team and clients.

RT's appreciated!https://t.co/5WhBK1q4bo#digitalPR

— Blake Denman (@blakedenman) June 30, 2021

🗣🗣 I’m looking for a digital marketing intern to join my team! If you know someone who loves social and is looking for a career in digital, PLEASE send them my way! BIPOC to the front! ❤️

— Zenia Johnson (@SocialZenia) July 6, 2021

Premium members also get the following:

It’s well worth the $18 per month!

The following topics are covered in the premium version of this episode:

• The July Core update is live! Here’s what we know about the summer of Google updates
• Could pages seen in ‘Crawled – Currently Not Indexed’ be a sign of a quality issue?
• Gary Illyes talks about the “Magic” in Google’s ranking algos in Search off the Record
• #AskGoogleBot: How long does SEO take for new pages?
• Brush up on your redirects
• John touches on using multiple schema types on the same page
• The art of writing subject lines that journalists will love
• Here’s a shortcut to pull old webpage’s from the Wayback Machine directly into Google Sheets
• Our tl;dr summary of some awesome recent SEO articles

⎋ SUBSCRIBE NOW

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