Intro
SNYCU Podcast
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News about Google’s Algorithms
MHC Announcements
SEO Tips
Local SEO - Tips
Recommended Reading
Jobs
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Ep. 204 - October 7, 2021 - Light Version

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In this episode, we discuss the algorithmic fluctuations we’ve seen and that others have reported, Google’s Search On event and our takeaways, URL case sensitivity and length, lots of great reminders and more!

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The following topics are covered in the premium version of this episode:

Full algorithm update news
A dive into Google’s Search On event
#AskGooglebot talks URL case sensitivity
Does URL length matter for SEO and does it have any influence on canonicalization?
Don’t delete content for SEO!
Are you considering what keywords are associated with your images?
Reminder that PR isn’t just about link building
Did you know about this trick in the SERPs?
Are author credentials a ranking factor?
What to do if your URLs are showing discovered, not indexed
Creating local landing pages
Do photos in GMB impact ranking?
New Google Sheets resource
Our tl;dr summary of some awesome recent SEO articles

You’ll also have access to all past episodes, including this one.

News about Google’s Algorithms

There has once again been notable volatility in the SERPs over the weekend (October 2nd and 3rd). The weather tools, especially the Semrush sensor, is about as high as we have seen it in a long time. Premium members can look at what we have been seeing for this week.

MHC Announcements

Are you following along with us on social?

While our newsletter has the latest SEO news each week, we also try to keep up to date on Twitter with important news as it comes out. We also share some fun memes, industry insight and sneak peeks at the newsletter content. Thank you for the support!

Happy thanksgiving to our Canadian subscribers

We want to wish any of our Canadian readers who will be embracing the long weekend a happy time with their family, friends and loved ones. We’ll be off on Monday but back Tuesday with any major changes from the weekend.

SEO Tips

Don’t forget about amplifiers when creating content

Here’s a great content tip and reminder from Rand Fishkin (hat tip to Elizabeth Linder). Don’t forget about your potential amplifiers when creating content.

When creating content with your target audience in mind, don’t forget to also think about those other parties such as podcasters, social media influences, journalists, etc., that can share and expose your content to larger audiences. Many sites fall into this trap of publishing content and playing the waiting game, so it’s best you avoid this mistake and think about the next step!

Don't forget to think about "potential amplifiers" when creating content. — @randfish

There's a lot of overlap, so rather than just focusing on your current and potential customers with your content, think about the people who will also share it (and link to it🔗)!#WLSS pic.twitter.com/Z0ZrYgZiGC

— Elizabeth Linder 🌻 (@Its_Liz_Linder) September 28, 2021

Types of links Google considers artificial

Great reminder that directory links and bookmarking links are against Google’s guidelines and will be seen as unnatural. At MHC we often disavow these types of links, so if you’re thinking about unnaturally building links, think again. Try to earn natural and quality mentions as that is the type of link Google will reward.

Those are generally all seen as artificial links and considered against the webmaster guidelines.

— 🧀 John 🧀 (@JohnMu) September 23, 2021

Local SEO - Tips

GMB elements that impact ranking

If you are looking to use your Google My Business profile to its full potential, there are a few things you could do. If you want to improve your ranking, focus on building strong reviews and your business category. If better conversions is what you are looking to achieve, make sure to answer to reviews (no matter how negative they are!), implement attributes and have detailed products.

GMB elements that impact rankings…

💼 Business Category
⭐ Reviews
🔗 Website Link
📛 Business Name

GMB elements that impact conversions…

💬 Review Responses
📝 Attributes
🍔 Products
👷 Services
📱 Google Posts
🤳 Photos@amandatjordan #WLSS

— Whitespark (@whitespark) September 28, 2021

Jobs

[New SEO Job Posting] Check it out https://t.co/ykn5dC1P8i

— Colan Nielsen (@ColanNielsen) September 27, 2021

🚨 New #SEO job, this one's a good'un:

We're hiring a Head of SEO for one of Europe’s fastest-growing tech startups, set to become a globally recognised app!

📱 #ASO & SPA experience
🌍 London/#WFH
💰 Up to £90,000 DOE

Find out more & upload your CV 👇https://t.co/ZPiNls9vD6

— clockworkTalent. (@clockworkTalent) September 29, 2021

Seeking senior digital content writers for full time employment at a super cool company! https://t.co/r93Fp7HBs3

— Jonas Sickler (@JonasSickler) September 29, 2021

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