Looking for the premium members version? Log in here

In this episode, we discuss takeaways from new documentation on titles and snippets, Google Search Console tools and the URL Inspection Tool, fixing systemic content issues, some great articles for reading and lots more!

Podcast is on a break

If you would like to subscribe, you can find the podcasts here:
Apple Podcasts | Spotify | Google Play | Soundcloud

Ask Marie an SEO Question

Have a question that you want to ask Marie? You can ask them on our Q&A with Marie Haynes Consulting page and Marie will answer some of the best questions each week in podcast! While podcast is on break, feel free to tweet us any questions you may have.

It’s well worth the $18 per month. Want to see a sample premium newsletter episode? View it here.

The following topics are covered in the premium version of this episode:

• New documentation from Google on titles and snippets
• Aligning Search Console testing tools and the URL Inspection tool
• How does a site’s outage such as Facebook’s reflect in Google Search?
• Don’t use this tactic to fix systemic content issues
• Can a site: search return URLs not in Google’s index?
• Cool experiment from Brodie!
• Best practices for syndicated content
• Never underestimate the basics
• What to do if you’re seeing URLs flagged with invalid object type for field “brand”
• Google Search Central: Improve your Largest Contentful Paint
• Black Friday is approaching — ecomms, do you have your on-page basics sorted out?
• Using content and PR to earn links
• Good information from John on core update recovery
• Our tl;dr summary of some awesome recent SEO articles

⎋ SUBSCRIBE NOW

Barry has noted more weekend volatility in the SERPs as per the last 4-5 weeks. Once again we did not identify any algorithmic changes across our client’s sites. There were a number of sites that saw volatility across the week, but no correlations that would suggest there was a deliberate change made to the ranking systems. In our opinion, these weekly periods of increased volatility are most likely due to more adaptive systems adjusting to the needs/intent of searchers.

5 reasons to switch to premium newsletter

It’s no secret that there is a ton of value in our premium newsletter. If you’re unsure about why you should subscribe, we’ve got you covered. 

Are you missing out on the latest #digitalmarketing insight from across the globe?https://t.co/ITHnGb2LIg pic.twitter.com/myWS0AjnQd

— Marie Haynes Consulting (@mhc_inc) October 8, 2021

Errors in Search Console Rich Results status reports

As of October 6th, Google is adding more details to some errors on Search Console Rich Results status reports. It’s supposedly going to make understanding and solving the issues easier. David Waisberg tells us which specific errors we might see this additional information for:

The new errors that can appear in some SD types. If you have them you'll get more details in the UI:
1. Invalid attribute string length
2. Invalid attribute enum value
3. Invalid object
4. Type conversion failed
5. Out of numeric range@rrlevering to keep me honest https://t.co/FRxv3oGd0o

— Daniel Waisberg (@danielwaisberg) October 6, 2021

Flowcharts to help decision making

Currently optimizing your site? Looking for the best way to tackle hreflang implementation? Wondering what pages you should index? You should check out Aleyda Solis’ SEO Flowcharts! Aleyda’s charts thoroughly detail steps that SEOs and site owners should take before approaching a number of issues that, often, can be really hard to figure out.

SEO Flowcharts To Support SEO Decision Making: A compilation of my top 10 ones 👀

🔥 Should you prioritize an SEO Task?
🔥 What to do when hit by Core Update?
🔥 Should you prune or optimize a page?
🔥 Should you migrate a Page to the New Web?

More 👇https://t.co/zpXCdvr68w pic.twitter.com/YGFUNG4W08

— Aleyda Solis 👩🏻‍💻 (@aleyda) October 9, 2021

Google AMP links not working in new iOS

Google confirmed an AMP bug where URLs were not working in search. To be specific, this bug makes it so that if you’ve upgraded any of your devices to the new iOS 15, and click on a link in search, you won’t be taken to the AMP URL even if there is one. Not to worry though because this would likely have a minor impact. Also, on October 6th, Google’s own Danny Sullivan said this issue should be resolved shortly anyways.

Issues with GSC’s “Crawled, not indexed” report 

A number of sites are seeing a lot of pages that are indexed appearing in the “Crawled – currently not indexed” section of Search Console. This seems to have been an issue since the end of September so keep this in mind as you’re looking into your crawled – currently not indexed data. Google’s Daniel Waisberg says he is looking into it!

We're looking into it…

— Daniel Waisberg (@danielwaisberg) October 5, 2021

Full width GMB local pack

A lot of changes have been spotted in the local SERPs lately, including a full width local pack. This could be just a Google test, but we’ll keep an eye on it. So far the sentiment seems to be that it takes up too much space. We’ll keep the old version thanks. 

This looks new, full-width GMB local pack. pic.twitter.com/dHYBnIkUVy

— Elizabeth Linder 🌻 (@Its_Liz_Linder) October 7, 2021

What is this sorcery? A 5-pack?

We’re not sure if this is a test, glitch or new feature, but 5-packs have been spotted in the SERPs. We’re keen to see how long this lasts and what it may mean for listings. 

This is a game changer. Or a test. Or both. It depends. https://t.co/xQwVV1kLsD

— Colan Nielsen (@ColanNielsen) October 5, 2021

What happens to crawling and Google search rankings when 67% of a site’s indexed urls are pagination? [SEO Case Study] – Glenn Gabe
https://www.gsqi.com/marketing-blog/pagination-indexing-levels-seo-case-study/
October 7, 2021

With the example provided, Glenn makes an important point about the retirement of rel=prev and rel=next. As frustrating as Google’s somewhat lackadaisical announcement about it may have been, if your site uses pagination and you noticed no effect on your search traffic despite rel=prev/rel=next being retired as an indexing signal for (seemingly) years before the official clarification from Google, their systems were likely handling it just fine on their own. Read the article for the best advice on this topic. 

Shoot Your Shot: A Guide to Effective Cold Outreach – Amanda Natividad
https://sparktoro.com/blog/shoot-your-shot-a-guide-to-effective-cold-outreach/
October 5, 2021

Cold outreach. One of the hardest and fruitless tasks, it takes a lot of energy, time and perseverance. Even with all that effort it can still be ineffective. Amanda Natividad at Sparktoro created this incredible guide to effective cold outreach. She first goes into why cold outreach is ineffective and she has distilled it to a combination of 6 things to look out for and writes about her 5 rules of effective cold outreach. 

9 Easy Local Link Building Tactics – Patrick Stox
https://ahrefs.com/blog/local-link-building/
October 5, 2021

The volume of links a site needs to rank in the local space isn’t very significant. In saying that, earning links can be just as difficult. Patrick Stox walks you through his 9 tactics for building local links. For more detailed info on finding these opportunities, tools to consider, or platforms worth exploring, check out the full article.

🚨 Come work with me at Reach 🚨

We've just opened yet another position for a Technical #SEO Specialist. More details on Samantha's post on LinkedIn 👇🏻https://t.co/iodN52hIxn

— Pedro Dias (@pedrodias) October 5, 2021

Come join our Global SEO team at Condé Nast – 4 Great SEO Job Opportunities:

1) Commerce SEO Analyst – US: https://lnkd.in/gqMA3Qn

2) SEO Manager GQ & CN Traveler – US: https://lnkd.in/g9PcZbjd

3) SEO Manager Paywall brands – US: https://lnkd.in/gUwhGpmk

4) SEO Associate Director – UK: https://lnkd.in/gg-iH6CS

Premium members also get the following:

It’s well worth the $18 per month!

The following topics are covered in the premium version of this episode:

• New documentation from Google on titles and snippets
• Aligning Search Console testing tools and the URL Inspection tool
• How does a site’s outage such as Facebook’s reflect in Google Search?
• Don’t use this tactic to fix systemic content issues
• Can a site: search return URLs not in Google’s index?
• Cool experiment from Brodie!
• Best practices for syndicated content
• Never underestimate the basics
• What to do if you’re seeing URLs flagged with invalid object type for field “brand”
• Google Search Central: Improve your Largest Contentful Paint
• Black Friday is approaching — ecomms, do you have your on-page basics sorted out?
• Using content and PR to earn links
• Good information from John on core update recovery
• Our tl;dr summary of some awesome recent SEO articles

⎋ SUBSCRIBE NOW

Note: If you are seeing the light version and you are a premium member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

https://twitter.com/goinflow/status/1368997931253108741?s=20