Looking for the premium members version? Log in here

In this episode, we discuss the recent update to Google’s Quality Raters’ Guidelines, the introduction of continuous scrolling and what it could impact, Google Centrepiece Annotation, introduction to IndexNow, and lots of great tips to improve your website quality.

Podcast is on break

If you would like to subscribe, you can find the podcasts here:
Apple Podcasts | Spotify | Google Play | Soundcloud

Ask Marie an SEO Question

Have a question that you want to ask Marie? You can ask them on our Q&A with Marie Haynes Consulting page and Marie will answer some of the best questions each week in podcast! While podcast is on break, feel free to tweet us any questions you may have.

It’s well worth the $18 per month. Want to see a sample premium newsletter episode? View it here.

The following topics are covered in the premium version of this episode:

• Full algo analysis
• Welcome continuous scrolling!
• New featured snippet bubble links are appearing
• Absolute vs. relative URLs
• Google Centrepiece Annotation
• The QRGs have been updated again
• Introducing IndexNow
• Google testing out this in the SERPs
• Prevalence of indented results post roll-out
• Awesome HTML tip
• How service area pages with duplicate content can impact traffic
• Advice on using GMB for two businesses
• Our tl;dr summary of some awesome recent SEO articles

⎋ SUBSCRIBE NOW

There was a significant spike in the weather tools over the weekend, as well as a fair bit of chatter in the Webmaster World forums as reported by Barry. We dive into detail for our premium subscribers.

Heads up, you may see a spike in data

Did you see a spike in your GSC performance report? Barry Schwartz wrote an article on Search Engine Roundtable on why this may have happened.

Google Search Console performance report with the news and good page experience filters on, may result in a spike in impressions and clicks in the report "due to a logging change” https://t.co/xVest5LJc2 pic.twitter.com/R2LDf5zIE8

— Barry Schwartz (@rustybrick) October 13, 2021

New additions to Search

Google announced a few weeks ago that in the SERPs they should be rolling out:

• Things to consider
• Refine this search
• Broaden this search

Although many people haven’t noticed this yet, with all the other changes going on in the SERPs, we wouldn’t be surprised to see click-through rate and volatility fluctuations.

Great reminder about site quality

Does size matter? Not according to Google! Sites that are constantly releasing “long-form content” will still be impacted by broad core algorithm updates, regardless of its size. For Google, a combination of good quality and well-structured content is the key component to ranking better. 

Good thread from Darth. I hear this often from site owners impacted by broad core updates. There are still some sites pumping out a ton of content thinking big is better. When… it's about quality, so less may be better for them. And glad Darth covered site-wide quality signals. https://t.co/LCufa80LFD

— Glenn Gabe (@glenngabe) October 18, 2021

Crawling Mondays: Affiliate SEO

Another great Crawling Mondays from Aleyda about affiliate sites. This is a helpful video to watch if you’re in the affiliate niche or if you are planning on joining.

New #CrawlingMondays 🤩 Affiliate SEO: How to Start, Optimize & Grow Affiliate Websites w/ @BingoFairy and @rollerblader covering:

* Common mistakes when starting w/ Affiliate Sites
* Must take steps
* How to Identify Opportunities
* Much more 👇https://t.co/xW6RCi2Aqz pic.twitter.com/7PhMsidWyJ

— Crawling Mondays 👩🏻‍💻 (@CrawlingMondays) October 7, 2021

Getting images in mobile search results

Don’t forget about mobile search results! Sitting behind our computers most times, we can easily forget about how search results look on mobile. In this great article by Joy Hawkins, she outlines how Google shows images beside search results on mobile that otherwise don’t show up on the desktop. 

While the images may not show up for every result on mobile devices, we highly recommend reading through the entire article to see how you can attempt to get images for your mobile search results.

The State of SEO Technical Report – Aira
https://twitter.com/airadigital/status/1450067663275925507?s=21
October 18, 2021

Yet another great “state of” report from Aira. This time, focusing on technical SEO in 2021 with the help of over 850 contributors and 17 expert contributors. We’d like to reiterate that the 17 experts are all from the Women in Tech SEO community.

Some excellent new remote jobs (a few them in SEO and digital marketing) in the @remotersnet job board 🙌 Check them out! https://t.co/JlmzS2ECI1

— Aleyda Solis 👩🏻‍💻 (@aleyda) October 13, 2021

I haven't been on Twitter much recently, but it's for a good reason—we've been building some pretty great things on the retail content team at Shopify.

Our next area for growth is something I'm super excited about: content campaigns

& I'm hiring! 👇

— Kameron Jenkins 👋 (@Kammie_Jenkins) October 13, 2021

Senior Analyst, Search Engine Accounts & Optimization

Premium members also get the following:

It’s well worth the $18 per month!

The following topics are covered in the premium version of this episode:

• Full algo analysis
• Welcome continuous scrolling!
• New featured snippet bubble links are appearing
• Absolute vs. relative URLs
• Google Centrepiece Annotation
• The QRGs have been updated again
• Introducing IndexNow
• Google testing out this in the SERPs
• Prevalence of indented results post roll-out
• Awesome HTML tip
• How service area pages with duplicate content can impact traffic
• Advice on using GMB for two businesses
• Our tl;dr summary of some awesome recent SEO articles

⎋ SUBSCRIBE NOW

Note: If you are seeing the light version and you are a premium member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

https://twitter.com/goinflow/status/1368997931253108741?s=20