Is your business ready for how the web is changing?
This assessment looks at where you stand as AI reshapes Search. We’ll look at how AI Overviews are working in your space, who is winning, and I’ll give you some strategies to help you do better in AI Search. You’ll also get insight into the top 3 upcoming technologies that should be on your radar, with what you need to know, and what should be preparing for in regards to agentic search.
From Marie Haynes, who has spent 18 years studying how Google decides what to show people.
The web is going through its biggest shift since mobile.
AI Overviews are absorbing queries that used to drive traffic. AI Mode is changing how people search. Google is building toward a world where AI agents browse, buy, and make decisions on behalf of users. Soon, my agent will converse with your agent and this is how much of the business on the web will be conducted.
Most businesses are still operating on old assumptions about how to get found online. Many are investing in strategies that are structurally declining. Some don’t know it yet.
This review gives you a clear, honest answer to the questions that matter: Where do you actually stand? What are your competitors doing? And what should you focus on to come out ahead?
What’s included
Rather than a technical audit or a list of SEO fixes, or a dive into Google udpates that impacted you, this report is a strategic assessment of your competitive position in Search and LLMs.
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An honest assessment of your digital viability
A clear picture of where you stand — how AI Overviews and AI Mode are affecting your visibility, whether your content model is sustainable, whether AI changes are impacting your ability to make money online, and ideas on how you can thrive in AI Search.
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Your competitive advantage
What does your business offer that competitors don’t — and that AI can’t easily replicate? I’ll identify your position in your market and help you uncover the unfair advantages you may not realize you have. I’ll also give you ideas for communicating this advantage on your site.
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A curated view of what’s coming in AI, for your business specifically
I’ll outline the 2–3 developments that will most affect your specific industry and business model and explain them in terms of what they mean for you. This may include UCP, A2A, WebMCP or other upcoming AI related changes in your vertical.
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A prioritized action plan
What to do now, what to prepare for next, and what to watch but not act on yet. Every recommendation is tied to the evidence in the review, specific enough that your team can execute on it or put plans in place to be ready before the technology is mainstream.
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A companion guide to the changing landscape
A separate document covering my latest thoughts and observations on how search and AI are evolving, from deep learning ranking systems to AI agents, agentic commerce, and what’s on the horizon. Context for everything in your review.
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Is this right for you?
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This review is a good fit if:
✓ You know things are changing and want expert guidance on how to adapt
✓ You want to get ahead of competitors, not just keep up
✓ You have a real business with genuine expertise
✓ You’re willing to act on honest strategic advice, even if it may be hard to hear
✓ You want a clear plan, not a 47-item checklist of SEO tweaks
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This probably isn’t the right fit if:
✗ You’re looking for a traditional SEO audit focused on technical fixes
✗ You need someone to implement changes for you
✗ Your primary goal is recovering traffic lost to a specific Google update.
✗ You’re in severe financial distress and need a rescue plan
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Results from clients who’ve worked with me
A note on results: I can’t guarantee traffic increases, especially when AI is structurally changing how people get information. What I can promise is the clearest, most honest assessment you’ll find of where your business stands and what to do about it. Very few have studied the way AI is changing the web and advised businesses on succeeding in Google as much as I have.
Many of my clients who act on the strategic recommendations in these reviews consistently see meaningful improvements. Pictured below are some of my current clients and recent site reviews.
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Want ongoing strategic guidance?
The AI & Search Strategy Review is a one-time assessment. For clients who want continued guidance as the landscape evolves, I offer a monthly advisory engagement.
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Monthly Intelligence
Starting at $2,500/month
Stay ahead of the changes in AI that are important to your business
✓ Monthly intelligence briefing on the developments that matter to you
✓ My personal thoughts on what these changes mean for your business
✓ Access to me via email for questions
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Limited Availability
Advisory Partnership
Starting at $4,000/month
For businesses that want a strategic partner, not just a report.
✓ Everything in Monthly Intelligence
✓ Monthly strategy call
✓ Priority access and faster response times
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Monthly advisory is offered to clients who’ve completed an AI & Search Strategy Review. I keep my roster small so every client gets my full attention.
About Marie
About MarieI’ve been studying Google’s search algorithms since 2008. I’ve worked with hundreds of websites, from small businesses to some of the most recognized brands on the web. My site reviews were in such demand that I built a team of 12 people doing them full-time, often with a months-long waiting list.
In 2022, Google’s Danny Sullivan reached out to discuss a change that would reshape how rankings work – what became the Helpful Content System and eventually became a part of Google’s core ranking systems. That conversation convinced me that the era of traditional SEO was ending. I retired my agency and spent two years studying machine learning and AI full-time. That research became my book, SEO in the Gemini Era.
Today I work with a small number of clients on the strategic question that matters most: how do you build a business that thrives as AI changes how the world uses the web?
Pricing
The AI & Search Strategy Review is $5,000 USD.
This includes the full strategic assessment document, the companion guide on new developments in Search, and a personalized Gemini Gem trained on my analysis and recommendations that you can use for ongoing brainstorming.
Payment is via credit card, Paypal or ACH transfer. Turnaround depends on demand, typically 2–4 weeks. I’ll share my current timeline when you apply.
Questions
Ready to find out where you stand?
Tell me about your business and what you’re trying to figure out. I’ll follow up within a few days.
Request an AI Search Strategy Review
Tell me about your business and what prompted you to look into this. I'll review your request and follow up with next steps within a few days.