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  As I write this, we are patiently waiting for the helpful content update to do something. We have heard a few reports of very large and spammy sites possibly being hit, but overall, we have seen nothing. That may change. With the most recent product reviews update, we did not see much movement until […]

Current status: As of August 25, 2022 the update is live! On the morning of September 8, we are finally seeing some movement in the SERPS. We don't know yet whether this is connected to the Helpful Content Update (HCU) or something else. Good morning. Maybe something is happening? pic.twitter.com/YPZcUowC8o — Dr. Marie Haynes🐧 (@Marie_Haynes) […]

There are many changes in the latest update to Google’s search quality evaluator guidelines. Google has given us much more information to understand whether the topics our sites cover are considered YMYL. In this article we will discuss what we can learn from these clarifications. They may help us understand what Google’s algorithms want to […]

In this article, we’ll share detailed thoughts to help you assess a drop in Google organic traffic and determine if it is possible to reverse these losses. This advice is based on over ten years of experience in helping site owners diagnose and reverse traffic drops where possible.

In this blog post, Marie discusses her thoughts on how the pros & cons and other SERP annotations can give users clues on creating great content! 

In this in-depth analysis, Marie discusses her findings and thoughts on the May 2022 core update following the completion of the rollout. 

A summary of the #LearnSEO Twitter chat where Marie shares her highlights from SMX advanced on how to use knowledge of semantic search to improve E-A-T.

A summary of the #LearnSEO Twitter chat where Marie discusses the early effects of the Google May core update.

In this post Marie investigates a possible Google algorithm update on May 16-18, 2022 (prior to the Google announcement)

In this post Marie and Dana discuss Google Analytics 4 for SEOs who have little to no experience using it.