Thoroughly understanding user intent – the next big thing for SEO
Recently, Google shared some exciting upcoming changes to search with us in their SearchOn event. They also released an updated version of the Quality Raters’ Guidelines (QRG). It is clear to us that Google is working hard on doing a better job of satisfying user intent. In this article, Marie Haynes breaks down the recent changes to Google's Quality Raters' Guidelines and how to understand user intent.
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