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A major Google update starting Sept 14 aims to reduce unhelpful content. Sites across niches like recipes dropped. Real-world experience is now key. To recover, remove unhelpful content or improve it. Passionately create helpful, engaging content if you have true expertise. This update is terribly disappointing for many, but may usher in a new era […]

This video blew my mind. Google shared how they are taking an AI first approach across all their products, saying, "The old way is getting old." AI is “the most profound shift we will see in our lifetime” according to Sundar Pichai. “It will touch every sector, every industry, every business function and significantly change […]

Google's documentation on the helpful content system does not give us specific instructions for recovery. Their article on this system hints in a couple of places that the key to removing a suppression at the hands of this system is to "remove unhelpful content." However, they don't give much to specifically tell us which content […]

Starting in July, some sites are seeing an increase in canonical pages errors shown in Google Search Console, with Google choosing different canonical pages than the ones declared by the website. In most cases, Google's chosen canonical pages don't make sense. It does look like this issue has resolved, but I thought it was worth […]

Have you wondered how Google is able to detect and stop artificial link building schemes designed to unfairly manipulate search rankings? SpamBrain, one of Google's artificial intelligence systems, allows them to neutralize the impact of manufactured links. SpamBrain makes it so that Google can neutralize unnatural links rather than penalize for them. It's not perfect, […]

As of July 13, we can now use Images within Bard. It then integrates with Google Lens. I spent some time playing with it and here’s what it can and can’t do so far. Bard can understand there are two cats on a cat tree in this image What do you see in this image? […]

The inner workings of Google's search algorithm remain shrouded in secrecy, yet one important piece of the ranking puzzle involves an army of over 16,000 contractors known as quality raters. Just what do these raters evaluate when they visit websites, and how much influence do their judgements have over search rankings?  This article will demystify […]

Artificial Intelligence (AI) is revolutionizing the way we search and find information online. Google, a pioneer in this field, is constantly testing and integrating AI technologies to enhance its search results. From the Search Generative Experience (SGE) that provides AI-generated answers to the integration of Google’s Bard AI chat technology across various Google products, AI […]