Blog

Caution: This article contains a conversation with Bard in which we have no idea of knowing which parts are hallucinated. It is an interesting conversation, but should not be relied upon as truth. As Bard itself told me, it’s generally only accurate 81% of the time right now...but it is improving.  Bard told me: Google […]

Google's December Helpful Content Update, which began rolling out on December 5, 2022 and finished its rollout on January 12, 2023, is a major update to the company's Helpful Content System. This system is designed to promote content that is helpful and not written solely for SEO purposes. The update improves the system's classifier and […]

  As I write this, we are patiently waiting for the helpful content update to do something. We have heard a few reports of very large and spammy sites possibly being hit, but overall, we have seen nothing. That may change. With the most recent product reviews update, we did not see much movement until […]

Newest information: The December 2022 Helpful Content Update. I think the helpful content update is going to cause so much confusion and panic amongst SEOs and site owners. Google’s helpful content update may drastically shake the SEO world. So far it's been rather quiet, with just a small handful of sites reporting being hit. With […]

There are many changes in the latest update to Google’s search quality evaluator guidelines. Google has given us much more information to understand whether the topics our sites cover are considered YMYL. In this article we will discuss what we can learn from these clarifications. They may help us understand what Google’s algorithms want to […]

In this article, we’ll share detailed thoughts to help you assess a drop in Google organic traffic and determine if it is possible to reverse these losses. This advice is based on over ten years of experience in helping site owners diagnose and reverse traffic drops where possible.

In this blog post, Marie discusses her thoughts on how the pros & cons and other SERP annotations can give users clues on creating great content! 

In this in-depth analysis, Marie discusses her findings and thoughts on the May 2022 core update following the completion of the rollout. 

A summary of the #LearnSEO Twitter chat where Marie shares her highlights from SMX advanced on how to use knowledge of semantic search to improve E-A-T.

A summary of the #LearnSEO Twitter chat where Marie discusses the early effects of the Google May core update.