Blog

Google’s latest earnings call gave us a little bit more of a glimpse of where Google is headed. Below I’ve included several quotes from the call. Here is a summary of the most important parts:

I’m looking for sites to analyze as I review the October 2023 core update. This update was devastating to many sites.  There is a form you can use below to submit your site. You can choose whether or not I can use your site’s content as I study the update. What do you get out […]

The helpful content system produces a signal that is a "negative classification". Sites that have this classification are suppressed from ranking at their full potential. But why do some sites improve during a helpful content system? It may be simply at the expense of those who were suppressed. Or, there is another explanation. Google may […]

A new Google research paper called, Refreshing Large Language Models with Search Engine Augmentation shows how the accuracy of LLM chatbots like ChatGPT or Bard can be improved by injecting fresh information retrieved from a Google search into prompts.  They used something called “FRESHPROMPT” to improve a language model’s answer by augmenting its prompt with […]

Google’s MadeByGoogle event confirmed what I’ve been saying for a while now. Bard is coming to Google assistant. Not only that, all of Pixel's hardware - the Pixel Phone, Watch, Earbuds and more - will have Google’s AI latest hardware on board.

A major Google update starting Sept 14 aims to reduce unhelpful content. Sites across niches like recipes dropped. Real-world experience is now key. To recover, remove unhelpful content or improve it. Passionately create helpful, engaging content if you have true expertise. This update is terribly disappointing for many, but may usher in a new era […]

The September 2023 helpful content update is live. This blog post explains everything we know about it so far.

This video blew my mind. Google shared how they are taking an AI first approach across all their products, saying, "The old way is getting old." AI is “the most profound shift we will see in our lifetime” according to Sundar Pichai. “It will touch every sector, every industry, every business function and significantly change […]

Google's documentation on the helpful content system does not give us specific instructions for recovery. Their article on this system hints in a couple of places that the key to removing a suppression at the hands of this system is to "remove unhelpful content." However, they don't give much to specifically tell us which content […]