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Thoroughly understanding user intent – the next big thing for SEO

Recently, Google shared some exciting upcoming changes to search with us in their SearchOn event. They also released an updated version of the Quality Raters’ Guidelines (QRG). It is clear to us that Google is working hard on doing a better job of satisfying user intent. In this article, Marie Haynes breaks down the recent changes to Google's Quality Raters' Guidelines and how to understand user intent.

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Core Web Vitals – What you need to know

In ep.134 of our newsletter we reported that Google has made changes to the speed report in Google Search Console. The change means that the speed report is now called the “Core Web Vitals” report, and draws data from the new Web Vitals engine released by Google on May 5th, 2020.  The GSC report looks […]

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An intensive analysis of the May 2020 Google Core Update by MHC

On May 4, 2020, Google announced that they were releasing a core quality update. So far, this is shaping up to be an update with widespread effects, possibly even more impactful than the August 1, 2018 Medic update. In this article we will share our observations on what we are seeing with sites that have either improved or declined significantly with this core update.

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Resources for SEOs during the Coronavirus pandemic

Last updated May 14, 2020 In this unprecedented time, we would like to keep updating this page as a living resource of information that is important for SEOs to know in regards to COVID-19. These resources can be found in our weekly newsletter alongside Marie's analysis of the changes to search in relation to the […]

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January 2020 Core Update

Last Updated February 7, 2020 On January 13, 2020, Google announced in a tweet that they had launched what they called the “January 2020 Core update”. For the last two weeks, the team and I at MHC have been poring over data to try and determine which types of sites saw improvements or drops after […]

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MHC Interview Tips

Interview Guidance  Over the years of applying for jobs and interviewing people, we have learned a few things about what has made a difference in getting a job based on an interview. I’m sure all of you have at least one moment that stands out from an interview that you have logged in your mind […]

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