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When we consulted with Jack and Jill Adult recently we were perplexed to see that the site’s home page was not ranking organically on the first page for brand terms, other than in the link from their Google My Business profile, featured in the knowledge panel.

Recently, Google shared some exciting upcoming changes to search with us in their SearchOn event. They also released an updated version of the Quality Raters’ Guidelines (QRG). It is clear to us that Google is working hard on doing a better job of satisfying user intent. In this article, Marie Haynes breaks down the recent changes to Google's Quality Raters' Guidelines and how to understand user intent.

On June 22, 2020 it appears that Google made some significant changes to their algorithms. While Google runs several updates in any given day, the June 22/23 update does appear to be one of significance.  What we know so far This was not a core update. Neither was it announced or acknowledged so far by […]

SNYCU Podcast with Marie and John Mueller  A transcription of MHC's SNYCU podcast featuring Google’s John Mueller on June 3rd, 2020. You can listen to the full episode here.  If you would like to subscribe, you can find the podcasts here: iTunes |  Spotify |  Google Play Or watch it here:  M: So welcome to […]

In ep.134 of our newsletter we reported that Google has made changes to the speed report in Google Search Console. The change means that the speed report is now called the “Core Web Vitals” report, and draws data from the new Web Vitals engine released by Google on May 5th, 2020.  The GSC report looks […]

On May 4, 2020, Google announced that they were releasing a core quality update. So far, this is shaping up to be an update with widespread effects, possibly even more impactful than the August 1, 2018 Medic update. In this article we will share our observations on what we are seeing with sites that have either improved or declined significantly with this core update.

Once again, Google has announced that another core update is underway. We had hoped that Google would hold off on releasing a significant update in the midst of the turmoil that is affecting the world right now with so many people affected by COVID-19. However, we understand that if Google has changes they can make […]

Last updated May 14, 2020 In this unprecedented time, we would like to keep updating this page as a living resource of information that is important for SEOs to know in regards to COVID-19. These resources can be found in our weekly newsletter alongside Marie's analysis of the changes to search in relation to the […]

This has been an extremely hard time for most people across the entire world as COVID-19 starts to spread. So many businesses have been severely impacted. For most, the financial effects of the world protecting itself from the virus are drastic. For a few, business is absolutely booming. Normally, when we write our weekly SEO […]

Last Updated February 7, 2020 On January 13, 2020, Google announced in a tweet that they had launched what they called the “January 2020 Core update”. For the last two weeks, the team and I at MHC have been poring over data to try and determine which types of sites saw improvements or drops after […]