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Penguin 4.0 Recovery Case Studies

I'm excited to present these case studies showing what appears to be Penguin recoveries for several sites. Penguin 4.0 officially launched on September 23, 2016 (although we don't know if Google actually put the wheels in motion a few days prior.) When Penguin first launched there didn't seem to be much change and I didn't […]

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Early thoughts on Penguin 4.0

Note: This article was written to explain my early thoughts on Penguin. I've written a full article here on everything we know about Penguin and will be updating that article regularly. Jump to updated info on whether or not the disavow tool is necessary for Penguin recovery. For even more updated news, check this new post: […]

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Can you escape Penguin by disavowing alone?

There sure was a lot of drama last week as the SEO community discussed the comments left in this Whiteboard Friday posted by Moz. Paul Macnamara, whom I respect greatly when it comes to figuring out algorithmic issues posted this epic rant on Rae Hoffman's site in which he wrote about his concerns with Moz's WhiteBoard Friday. The […]

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Something is terribly wrong with Penguin 3.0.

This last year has been agonizing for anyone who has been trying to escape the grips of Google's Penguin algorithm.  I have spoken with so many webmasters who have diligently been auditing links and waiting desperately for Penguin to refresh.  At one point last year I joked that I should create an email auto-responder that […]

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