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This morning I had a notification that as a Pro user, I can connect ChatGPT with Google Drive, Gmail and more. This service will be incredibly useful.  You can summarize things from across your Google Drive, do deep research across your Gmail and more. Let me share my experience in using these connectors. Searching across […]

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

I had the privilege of being invited to Google I/O 2025. And boy, what an event!  Google said that AI Mode is the start of a new era, with Search being transformed with Gemini 2.5 at its core. Search is changing dramatically.  I met Google CEO Sundar Pichai and sat in a fireside chat with […]

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

At Google’s Cloud Next 2025 event they announced a new protocol for AI agents to talk to other AI agents. Agent2Agent protocol will radically change how the web works. This isn’t some obscure possibility that may happen in the future. It’s here now!  In a recent interview, DeepMind CEO Demis Hassabis, whose company is a […]

Whenever Google announces a new core update, such as the March 2025 core update announced today, I always want to immediately check the rankings of my clients, especially those who have been trying to recover following a previous core update. Yes, I know that rankings will fluctuate and we should not check until the update […]

"Query fan-out" is an AI powered search technique where Google combines results from multiple related searches to provide a comprehensive answer, rather than just showing results for a single query. This method is used in Google's new AI Mode. At Google I/O a Google engineer shared with me that a special version of Gemini is […]

Google’s latest earnings call was all about AI. AI Overviews are popular (well, I mean, unless you are an SEO). We will see them appear for more queries. Project Mariner and Project Astra are going to change how we interact with computers. And Search is going to change significantly over the next year.  AI Overviews […]

For my monthly clients, I’ve been having regular conversations with ChatGPT and Gemini to see whether the tools recommend them. For one client, ChatGPT referenced competitors, but not them. This was interesting. "The algorithm prioritizes widely recognized sources (sounds like EEAT to me!), recent updates, or content that matches the search phrasing." Naturally, I next asked how they […]