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Google’s latest earnings call was all about AI. AI Overviews are popular (well, I mean, unless you are an SEO). We will see them appear for more queries. Project Mariner and Project Astra are going to change how we interact with computers. And Search is going to change significantly over the next year.  AI Overviews […]

For my monthly clients, I’ve been having regular conversations with ChatGPT and Gemini to see whether the tools recommend them. For one client, ChatGPT referenced competitors, but not them. This was interesting. "The algorithm prioritizes widely recognized sources (sounds like EEAT to me!), recent updates, or content that matches the search phrasing." Naturally, I next asked how they […]

E-E-A-T is Google's way of taking all of the signals they have available to them to determine whether you are known as a go-to source for your topics. In this post we'll explore using LLMs to learn more about your E-E-A-T, and better yet, get inspiration on how to improve upon it. When it comes […]

Google's most recent earnings call was quite optimistic. Here are the bits I found most interesting. AI Overviews In 18 months they have reduced the costs for AIO's by 90%. Google is seeing strong engagement with AIO's. They are increasing overall search usage and satisfaction. People who use them come back to search more often. […]

Who is @iruletheworldmo? This mysterious account on X has been all I can think about for days now. I was duped. He used me to push his agenda.  And I am thankful for this. It was all for good reason. Very good reason. We truly are not prepared for what is coming. (Added Aug 17. […]

Navboost, an essential part of Google’s ranking algorithm, analyzes user interactions—such as clicks, hovers, scrolls, and swipes—to refine and prioritize search results. SEOs must understand how Navboost affects ranking, as it tracks critical user signals to decide which pages are most relevant and helpful. Whether users linger on a page, return to search, or quickly […]

Well this has been an interesting week. Rand Fishkin published a fascinating article about a set of documents that was shared with him. These documents contain the documentation for making API calls to Google’s Cloud Content Warehouse. There is speculation, for good reason, that this documentation can help us learn a significant amount about Google's […]

Although Google told us the site reputation abuse policy would go into effect on Sunday, May 5, Danny Sullivan tweeted on Monday evening that the manual actions were currently being handed out and that the algorithmic component was not yet live. At the time I write this, we have seen the first manual actions. I […]

The March 2024 Update has finally finished rolling out. We have a lot to study and learn about before we can understand what happened with this update.   What’s most important to know: Google called the March Core and spam updates “an evolution in how [they] identify the helpfulness of content.” (See below for my […]

I thought I’d share some thoughts on why we may be seeing Reddit ranking for so many search queries. I think it's mostly related to the value that Reddit gives in training Gemini on how people talk. This tweet by Mordy Oberstein got me thinking. He searched for “What Reddit on the SERP means for […]