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If you missed it, earlier this week I published a piece on everything we learned about Google’s search algorithms from the DOJ vs Google trial. Boy, there is a lot! In this article, we’ll focus on AI. Key Takeaways: -Google's AI trains on the Google Common Corpus (GCC). -A Gemini version called MAGIT fine-tunes AI […]

Grok 4 is impressive. Elon says that Grok 4 is performing at or beyond PhD level in nearly all academic fields. Last night’s demo showcased some incredible scores in AI benchmarks. The most impressive of these was Grok 4’s score on “Humanity’s Last Exam”. Humanity’s Last Exam is a challenging AI benchmark created by the […]

I had the privilege of being invited to Google I/O 2025. And boy, what an event!  Google said that AI Mode is the start of a new era, with Search being transformed with Gemini 2.5 at its core. Search is changing dramatically.  I met Google CEO Sundar Pichai and sat in a fireside chat with […]

At Google’s Cloud Next 2025 event they announced a new protocol for AI agents to talk to other AI agents. Agent2Agent protocol will radically change how the web works. This isn’t some obscure possibility that may happen in the future. It’s here now!  In a recent interview, DeepMind CEO Demis Hassabis, whose company is a […]

Whenever Google announces a new core update, such as the March 2025 core update announced today, I always want to immediately check the rankings of my clients, especially those who have been trying to recover following a previous core update. Yes, I know that rankings will fluctuate and we should not check until the update […]