Blog

Google published a blog post on a new breakthrough in vector search technology called TurboQuant. The potential implications of this technology for Search are staggering! TurboQuant is a suite of advanced algorithms that drastically reduce AI processing size and memory requirements. Their blog post says, “This has potentially profound implications…especially in the domains of Search […]

Imagine a web where a machine fills out your lead forms, buys your products, and negotiates with your backend. While many SEOs are currently arguing over whether to block AI search bots, whether to call ourselves SEOs or GEOS, or optimizing to get mentioned in ChatGPT, the reality of the web is moving far past […]

I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Watch this video on YouTube   Liz talked a lot about the future of Search. Here are the 5 most interesting parts. Will agents eventually do most of the activity on the web? Yes, […]

Last week Google launched Gemini Enterprise and although I see very few people talking about it, I think this tool will likely be used by most businesses. There are two features that make it extremely useful: 1) You can use Gemini across your Google Docs, Calendar and Gmail. 2) You can create Agents that your […]

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

If you missed it, earlier this week I published a piece on everything we learned about Google’s search algorithms from the DOJ vs Google trial. Boy, there is a lot! In this article, we’ll focus on AI. Key Takeaways: -Google's AI trains on the Google Common Corpus (GCC). -A Gemini version called MAGIT fine-tunes AI […]

Grok 4 is impressive. Elon says that Grok 4 is performing at or beyond PhD level in nearly all academic fields. Last night’s demo showcased some incredible scores in AI benchmarks. The most impressive of these was Grok 4’s score on “Humanity’s Last Exam”. Humanity’s Last Exam is a challenging AI benchmark created by the […]

I had the privilege of being invited to Google I/O 2025. And boy, what an event!  Google said that AI Mode is the start of a new era, with Search being transformed with Gemini 2.5 at its core. Search is changing dramatically.  I met Google CEO Sundar Pichai and sat in a fireside chat with […]

At Google’s Cloud Next 2025 event they announced a new protocol for AI agents to talk to other AI agents. Agent2Agent protocol will radically change how the web works. This isn’t some obscure possibility that may happen in the future. It’s here now!  In a recent interview, DeepMind CEO Demis Hassabis, whose company is a […]

Whenever Google announces a new core update, such as the March 2025 core update announced today, I always want to immediately check the rankings of my clients, especially those who have been trying to recover following a previous core update. Yes, I know that rankings will fluctuate and we should not check until the update […]