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Thoroughly understanding user intent – the next big thing for SEO

Recently, Google shared some exciting upcoming changes to search with us in their SearchOn event. They also released an updated version of the Quality Raters’ Guidelines (QRG). It is clear to us that Google is working hard on doing a better job of satisfying user intent. In this article, Marie Haynes breaks down the recent changes to Google's Quality Raters' Guidelines and how to understand user intent.

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Core Web Vitals – What you need to know

In ep.134 of our newsletter we reported that Google has made changes to the speed report in Google Search Console. The change means that the speed report is now called the “Core Web Vitals” report, and draws data from the new Web Vitals engine released by Google on May 5th, 2020.  The GSC report looks […]

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An intensive analysis of the May 2020 Google Core Update by MHC

On May 4, 2020, Google announced that they were releasing a core quality update. So far, this is shaping up to be an update with widespread effects, possibly even more impactful than the August 1, 2018 Medic update. In this article we will share our observations on what we are seeing with sites that have either improved or declined significantly with this core update.

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