Could Bard One Day Replace the Google Search Box?

A new Google research paper called, Refreshing Large Language Models with Search Engine Augmentation shows how the accuracy of LLM chatbots like ChatGPT or Bard can be improved by injecting fresh information retrieved from a Google search into prompts.  They used something called “FRESHPROMPT” to improve a language model’s answer by augmenting its prompt with […]

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Should you remove/noindex content if you have an unhelpful content suppression? My theory.

Google's documentation on the helpful content system does not give us specific instructions for recovery. Their article on this system hints in a couple of places that the key to removing a suppression at the hands of this system is to "remove unhelpful content." However, they don't give much to specifically tell us which content […]

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Everything We Know About Google’s Quality Raters: Who They Are, What They Do, and What It Means for Your Site If They Visit

The inner workings of Google's search algorithm remain shrouded in secrecy, yet one important piece of the ranking puzzle involves an army of over 16,000 contractors known as quality raters. Just what do these raters evaluate when they visit websites, and how much influence do their judgements have over search rankings?  This article will demystify […]

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Google’s Helpful Content & Other AI Systems May Be Impacting Your Site’s Visibility

Artificial Intelligence (AI) is revolutionizing the way we search and find information online. Google, a pioneer in this field, is constantly testing and integrating AI technologies to enhance its search results. From the Search Generative Experience (SGE) that provides AI-generated answers to the integration of Google’s Bard AI chat technology across various Google products, AI […]

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