Where to find Marie:

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If you were impacted by the September Helpful Content update, please read my post with my analysis and insight.

My hope is to help you understand how Google Search is changing. AI changes everything.

In 2012 an obsession over understanding Google’s Penguin Algorithm, lead me to pursue SEO as a full time career. Since then I’ve had such a cool career. I’ve travelled around the world to speak at conferences and help site owners improve in ways that Google’s algorithms will reward. I ran a wonderful agency. I’m back to doing solo work now. Through my podcast and newsletter I have been able to help thousands improve their site quality and win more search presence.

I’ll be resuming podcast soon, now that my helpful content guide is finally complete. Stay tuned for info about upcoming talks as I’ll be teaching on AI and how it is changing not only search, but our lives as well!

Work with Marie

SEO in the Gemini Era

Search has changed!


Multiple AI systems are responsible for ranking results in Google Search. In this book we discuss how Google has learned to use machine learning – from spelling corrections to complex systems where queries and content are embedded in vector spaces.

We have so much to learn about how AI has changed how Google ranks results! I’ll share with you how your purpose is likely so much more than just to make websites rank higher. AI is changing the world, and you are at the forefront!

Read more in my book, SEO in the Gemini Era: The Story of How AI Changed Google Search

Course: SEO in the Gemini Era

Workbook: Put Yourself in the Shoes of a Searcher

Workbook: Traffic Drop Diagnosis


Learn more about Marie's training resources

Search News You can Use

My newsletter: Search News You Can Use

Join over 11K digital marketing professionals who stay ahead of the curve when it comes to Google Search and AI


My paid newsletter: Marie’s  Notes

Who is Marie Haynes?

Dr. Marie Haynes is recognized as a leader in the SEO industry and has 15 years of experience helping businesses of all sizes improve their site quality. She has helped train many of today’s brightest minds in the SEO industry. Marie is known for understanding Google’s rapidly changing search algorithms. She was among the first to teach on E-A-T (now E-E-A-T), using the Quality Raters’ Guidelines to improve site quality, and understanding AI driven systems like the Helpful Content System and SpamBrain. Marie has been featured on Search Engine Land, Search Engine Round Table and mentioned in many publications including The Atlantic, Forbes, Entrepreneur and Inc.

Today, she spends her time obsessively learning and sharing all she can on how AI is rapidly changing the digital marketing landscape:

  • How LLMs (Large Language Models) work. Recommended reading: What is ChatGPT doing?
  • How we can use tools like ChatGPT and Bard.
  • Google’s SGE (Search Generative Experience). Marie is a beta tester alongside many other SEO’s. She shares on Twitter and of course, in newsletter.
  • ChatGPT and Microsoft Plugins. Businesses are starting to create plugins that connect with all of Microsoft’s Copilot offerings including Windows.
  • How businesses are using AI to their advantage. AI is changing Google ads dramatically. It sounds like Google will give us the ability to train models on our data and then allow users to interact with it. Exciting things are happening!