Understanding Google's Search Algorithms

Hi! I’m Marie Haynes. I’m an expert on Google’s search algorithms. I used to be a veterinarian. In 2008 I created my first website and learned how to get it to rank on Google search.

In 2012 an obsession over understanding Google’s Penguin Algorithm, lead me to pursue SEO as a full time career. Since then I’ve had such a cool career. I’ve travelled around the world to speak at conferences and help site owners improve in ways that Google’s algorithms will reward. My agency has helped hundreds of businesses. Through my podcast and newsletter I have been able to help thousands improve their site quality and win more search presence.

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Marie's newsletter

Stay on top of the WILD changes we are seeing in search lately!

I’ve been reporting on Google Search for over a decade now. My newsletter started off as a way to inform people about Google updates like the Penguin and Panda algorithms. Over the years, it grew!

Today, over 8,000 SEOs keep up to date on topics like E-A-T, Google spam updates, Google’s AI driven algorithms, semantic search, topical authority and more.

The free version covers what you need to know. The paid version ($18 per month) goes way deeper.

Subscribers of Search News You Can Use are website owners that are ahead of the game when it comes to improving in ways that Google will reward.

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Who is Marie Haynes?

Dr. Marie Haynes is recognized as a leader in the SEO industry and has 15 years of experience helping businesses of all sizes improve their site quality. She has trained many of today’s brightest minds in the SEO industry. Marie is known for understanding Google’s rapidly changing search algorithms. She was among the first to teach on E-A-T, using the Quality Raters’ Guidelines to improve site quality, and understanding SpamBrain. Marie has been featured on Search Engine Land, Search Engine Round Table and mentioned in many publications including The Atlantic, Forbes, Entrepreneur and Inc.

NEW - Understanding Google's Spam Updates

Learn how to diagnose and recover from a Google spam update hit

buy Dr. Marie Haynes’ latest book

Chapter 1: Was it the spam update?
Chapter 2: SpamBrain
Chapter 3: Google’s spam policies
Chapter 4: Link spam
Chapter 5: The disavow tool
Chapter 6: Creating Great Content
Chapter 7: Recovery

Featured Resources

Google Algorithm Changes

Our timeline of Google algorithm updates details a complete history of every Google algorithm change that was either confirmed by Google or suspected by those of us who do a lot of work helping sites that have seen traffic drops.

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E-A-T and SEO

This is a complete and regularly updated guide to E-A-T, including what E-A-T is, what Google’s Quality Rater’s guidelines say about it, and Marie Haynes’ webinar series on the three components of E-A-T: Expertise, Authority and Trust.

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Search News You Can Use Podcast

In her weekly SEO Podcast, Marie Haynes provides useful advice on Google algorithm updates as well as tips and information to help you improve your website. In each podcast, she breaks down the most interesting and important changes that have happened in the world of search!

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