Marie Haynes: SEO Expert, Google Algorithm Analyst & Helpful content advice

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Marie Haynes: SEO, AI & Google Algorithm Consultation

My mission is to help you understand how Google’s algorithms work, and to help your business thrive online. AI systems such as RankBrain, DeepRank and RankEmbed BERT are at the core of Google’s ranking algorithms. I’ve made it my life’s mission to understand how these systems work and what they are built to reward. I would love to work with you to help you improve your website and perform better on Google organic search.

Latest blog post:

Google’s August Core Update – here’s what changed in their documentation

Google Algorithm Updates

Every Google Update

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Marie's Notes & Newsletter

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Any hunt for answers about Google’s Search algorithms will lead you into the world of SEO experts like Marie Haynes.

— The Open Secret of Google Search, The Atlantic

Did you know that every query searched on Google is stored - along with the actions searchers took?

Learn more about Navboost

Be ahead of the curve by reading Marie's book on the AI systems that determine search rankings!

Many of the things we have traditionally done in the name of SEO are far less important now. Instead of keyword research, we should be focusing on intent research. We learned in the DOJ vs Google trial that their Navboost system, which studies what searchers click on and which sites they engage with is one of the most important drivers of search rankings. Our primary goal should be to create a website that people choose to click on and then go on to be satisfied with.

My book, SEO in the Gemini Era: The Story of How AI Changed Google Search will help you gain an advantage by learning more about how rankings truly work today.

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SEO in the Gemini Era Book and Course

Who is Marie Haynes?

Dr. Marie Haynes is recognized as a leader in the SEO industry and has 16 years of experience helping businesses of all sizes improve their site quality. She has helped train many of today’s brightest minds in the SEO industry. Marie is known for understanding Google’s rapidly changing search algorithms, especially those that use AI. She was among the first to teach on E-A-T (now E-E-A-T), using the Quality Raters’ Guidelines to improve site quality, and understanding AI driven systems like the Helpful Content System and SpamBrain. Marie has been featured on Search Engine Land, Search Engine Round Table and mentioned in many publications including The Atlantic, Forbes, Entrepreneur and Inc.

Today, she spends her time obsessively learning and sharing all she can on how AI is rapidly changing the digital marketing landscape:

How LLMs (Large Language Models) work. Recommended reading: What is ChatGPT doing?
How we can use tools like ChatGPT and Gemini.
Google’s AI Overviews.
How businesses are using AI to their advantage. AI is changing Google ads dramatically. It sounds like Google will give us the ability to train models on our data and then allow users to interact with it. Exciting things are happening!

More resources

What can we learn about the "leaked" API Docs?

Was Google’s source code leaked? In this blog series we dive into the attributes found in these documents and how we can learn about search from them.

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E-A-T and SEO

Here’s my guide to understanding E-E-A-T, including what E-A-T is, what Google’s Quality Rater’s guidelines say about it, and my webinar series on the three components of E-A-T: Expertise, Authority and Trust.

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Search News You Can Use Podcast

Boy do I love talking about Search and AI! In my podcast I talk about Google’s ranking algorithms and about using tools like ChatGPT and Gemini as AI technology advances.

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