Workbook: Traffic Drop Diagnosis and Advice (Free)

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This workbook is meant to help any website owner who has suffered a significant drop in Google organic Search traffic. The book will walk you through exercises to help you understand whether a Google update has impacted you, and if so, whether recovery is possible.

Who is this for: This book is meant for any website owner or SEO. For a site owner, it will help you understand what happened and whether you can recover. For an SEO, it will give you more information to help you explain to your clients what has likely happened to cause traffic drops and what steps you should take.

This workbook is essentially a big document with everything that I tell businesses who come to me looking for guidance following a traffic drop.

The Workbook is a Google Document you can make your own copy of and work through.


Covered in this workbook

  • The helpful content system. Is HCU Recovery possible?
  • Did a Google update impact you?
  • Specific guidance in reviewing GSC, GA or Ahrefs/Semrush traffic graphs
  • The March 2024 Core update and previous core updates
  • Google studies the interactions of searchers to create algorithms that can predict what future searchers will find helpful
  • Machine learning (AI) systems are now at the core of Search
  • Questions to ask yourself to decide whether recovery is possible
  • Brainstorm with my Recovery GPT AI Assistant – the knowledge base has loads of my advice and writings on recovery.
  • Brainstorm with my Traffic Drop Analysis GPT – it’s experimental and buggy, but you may find it helpful!
  • Should you connect with an expert for consultation?

< See all of Marie’s SEO in the Gemini Era Products