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In this episode, we discuss Google’s new spam update, algorithmic changes October 26-28, confusion surrounding Google’s Penguin algorithm, advice on disavowing, changes to Google’s structured data, optimizing product pages, and loads more!

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The following topics are covered in the premium version of this episode:

• Full algorithm update news
• New feature in Google Merchant Centre
• Google has removed several structured data fields
• “Report user management issues” or “Report Domain Verification Issues” button will be available to signed-in GSC users in the US
• What you should know about newly added search types in Search Console API
• Good tip if you’re using Lighthouse to improve accessibility
• How to optimize product pages
• Getting ready for Black Friday
• Reminder for image indexing
• Heads up: these aren’t considered for quality
• How does Google detect guest posts?
• Clarification on disavow filing and drops
• Providing content in two languages
• FYI for anyone using the CrUX API
• Reviews and how they impact ranking
• Our tl;dr summary of some awesome recent SEO articles

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Another week has rolled around, and there has indeed been some turbulence in a number of SERPs. Our premium subscribers will get a look at the changes noted as well as an in depth discussion surrounding Google’s Penguin algorithm. 

Say hello to Google’s latest announced update

Wednesday night, Google snuck in a quick announcement of a new spam update that will be rolling out immediately. While it was announced, this is not to be confused with a core update. Google says the November 2021 spam update should be rolled out within a week. We’ll report back next week on what we’ve seen or heard regarding this update.

As part of our regular work to improve results, we've released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search: https://t.co/jK3ArQmTqT

— Google SearchLiaison (@searchliaison) November 3, 2021

Improve your job descriptions

Differentiating your job posting from another can be quite difficult so it’s important that you be as clear as possible by including a complete description. You’ll want to include job qualifications, skills, benefits, etc. in the description field. Making sure you’re as specific as possible can ensure job seekers really understand your posting and what details they need to know if they apply.

Ask Googlebot: Are shorter URLs better for SEO?

It’s no surprise to us here at MHC that URL length is not said to be a ranking factor but one way it can be relevant is with respect to canonicalization. Hopefully this is no surprise to you either since we’ve covered this in a recent Newsletter episode with one of John’s tweets stating this exact thing. There’s nothing new here but it seems like this information has been put in video format with #AskGooglebot since we notified the SNYCU community of John’s original tweet. 

Compilation of great SEO tips from across the industry

We asked our followers to chime in with some of their favourite SEO tips and had some great responses. There are so many that we couldn’t include them all but we really recommend having a read through. We noticed a theme of thinking beyond the click, for the user and keeping it relevant. Make your website one that you would want to use as a user!

Let's help each other be successful!
Drop your favourite SEO tip here👇

— Marie Haynes Consulting (@mhc_inc) October 27, 2021

Brush up on your SEO lingo 

Ahrefs curated a very important list of SEO terms. This glossary is definitely something to bookmark for future reference as you continue to learn more about SEO.

SEO Glossary: 180+ Terms and Definitions You Should Know by @siquanong

There is a lot of jargon and abbreviations in SEO. So, we curated and categorized all the important SEO terms and their definitions in this post 👇https://t.co/UgUQp6q534

— Ahrefs (@ahrefs) October 28, 2021

Read receipts have come to GMB messaging

For customers who message you through Google Maps and Search, you can now decide whether you want to show them if you read their message or not. As a heads up, if you have messaging on, read receipts will automatically be turned on (but you can choose to turn this off in GMB). 

Looks like read receipts have come to Google My Business messaging.https://t.co/AoH37DAcvO pic.twitter.com/NPfVqjMtlo

— Stefan Somborac (@StefanSomborac) October 30, 2021

What Kind of Content Appears in Google Discover [Case Study] – Mordy Oberstein
https://www.semrush.com/blog/google-discover-result-study/
October 26, 2021

Fascinating case study from Mordy Oberstein. In an attempt to understand what type of content appears in his Google Discover, Mordy tracked and categorized every piece of content Google showed him in his Discover feed over the span of 6 months.

There are so many more interesting findings noted in this case study. Mordy dives into deeper detail about the personalization of Discover and explores ads in Discover too. This is a superb case study.

WE'RE HIRING!

Media Relations Manager in the press office at National Highways. Great opportunity to work with regional, national and international journalists/media.

Deadline for applications Wednesday 3rd!

Any questions drop me a message.https://t.co/c3g3o7DZss

— Harry Bellew (@harrybellew) November 1, 2021

Looking for an exciting job fighting spam in Google search results? There's a position open that we're recruiting for now. Details here: https://t.co/Z3jyietNOW

— Danny Sullivan (@dannysullivan) November 1, 2021

Any mid-level technical SEOs in my network who want to talk to me about a career change? Working in a high-performance technical team where you'll learn, grow your SEO knowledge and jump to consultancy-level salary bands. DM me. https://t.co/HC5whwJdh2

— Nick Wilsdon (@nickwilsdon) November 2, 2021

Digital Marketing Assistant

Premium members also get the following:

It’s well worth the $18 per month!

The following topics are covered in the premium version of this episode:

• Full algorithm update news
• New feature in Google Merchant Centre
• Google has removed several structured data fields
• “Report user management issues” or “Report Domain Verification Issues” button will be available to signed-in GSC users in the US
• What you should know about newly added search types in Search Console API
• Good tip if you’re using Lighthouse to improve accessibility
• How to optimize product pages
• Getting ready for Black Friday
• Reminder for image indexing
• Heads up: these aren’t considered for quality
• How does Google detect guest posts?
• Clarification on disavow filing and drops
• Providing content in two languages
• FYI for anyone using the CrUX API
• Reviews and how they impact ranking
• Our tl;dr summary of some awesome recent SEO articles

⎋ SUBSCRIBE NOW

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