Search News You Can Use
Episode 97 - August 21, 2019 - Light Version
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In this episode, we discuss Marie's thoughts on Google and scientific consensus, recent SERP feature changes, great advice from Google Hangouts, and a collection of other SEO tips to help you optimize your site.
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In this episode:
- Algorithm Updates
- August 12 and August 18, 2019
- Leaked document shows more evidence of Google trying to algorithmically fight against sites contradicting scientific consensus
- MHC Announcements
- Listen to Marie discuss the June Core Update with Authority Labs!
- A guide to image optimization
- Want to keep up to date with the Wix competition?
- Google Announcements
- Change to AMP share buttons
- More indexing issues again?
- Googlebot now rendering using the latest version of Chrome
- Google SERP Changes
- College information in the Mobile SERPS
- A featured snippet that is also showing a definition
- SEO Tips
- John’s advice on when to nofollow a link
- The latest #AskGoogleWebmasters – Nofollow links: Does Google count them as backlinks?
- Build your own Speed Dashboard courtesy of Google Data Studio
- Data Studio’s capabilities for Web Migration ranking analysis
- Stream your Google Analytics data to BigQuery
- Google Help Hangout Tips
- Google weighs in on the (fluctuating) strength of geotargeting
- Do pages marked in GSC as "discovered, not indexed" count towards crawl budget?
- Other Interesting News
- Google’s lightweight Go search app is live
- Local SEO - Google SERP Changes
- Knowledge Panels with third party ads
- Local SEO - Tips
- How to kill it at local SEO (Greg Gifford tip)
- When your website’s homepage is no longer your homepage...
- Lawyers take note, Local Service ads are available to you
- Recommended Reading
- Recommended Reading (Local SEO)
- Jobs
- Want More?
Paid members also get the following:
- Detailed info on how Google could be suppressing sites that contradict scientific consensus
- The impact of winning FAQ snippets
- Check out these SERP changes including pagination, fonts, and snippet placement
- Wondering what happens if you accidentally disavow a link you didn't mean to?
- Need ideas to earn yourself good links?
- John Mueller touches on whether or not you should be concerned about foriegn language sites linking to you
- Try removing design/UX bias to determine the quality of your content
- Just because you have structured data markup on a page, doesn't mean that it'll be shown in the SERPs
- Featured snippets could be the culprit for a drop in traffic but not ranking positions. Here’s a takeaway lesson!
- Updated: Google’s help document on JS & SEO
- PPC debate surrounding whether or not to bid on branded keywords
- Google’s recommendation on displaying medical authorship
- Are you noticing any truncation happening to your Google text ads?
- Great tips for improving your homepage, contact us and about pages
- Link building tips for local
- Google Maps reviews now prompting users for likeable qualities
- Google Discover shows product pages, if the algorithm believes that a product may be a good interest for you based on your query
- Google’s advice on third-party content in the form of subdomains or subfolders
- WebKit’s new anti-tracking policy puts privacy on a par with security
- My tl;dr summary of some awesome recent SEO and Local SEO articles
Algorithm Updates
August 12 and August 18, 2019
We had a number of clients with either ups or downs on these days. It does look like Google pushed out some tweaks to their algorithms.
As a reminder, we are no longer doing in-depth investigations of each of these tweaks as usually our conclusions are to improve quality based on the information in the Quality Raters’ Guidelines.
Barry Schwartz did write about a possible significant update on August 18. We’ll keep a close eye on this and dig in deeper. We will report back next week if it turns out the impact is bigger than we thought.
Leaked document shows more evidence of Google trying to algorithmically fight against sites contradicting scientific consensus
A Twitter account called “Rosie memos” tweeted some interesting leaked documents from Project Veritas. This tweet caught our attention:
4. "less fringy" about 20 people at Google are deciding what you will see in your search including "history denial" how come they never blocked Russia stories? Hmmm.#GoogleExposed pic.twitter.com/ayr6Yy412k
— Rosie memos (@almostjingo) August 14, 2019
Paul Haahr is a Google engineer. According to this document, his main job at Google is to work on the Core Ranking algorithm. His Mission is called, “Less Fringy Search”. It is described as such:
“Fringe ranking: not showing fake news, hate speech, conspiracy theories, or science/medical/history denial unless we’re sure that’s what the user wants.”
In our opinion, this sums up one of the significant changes that happened with health sites in the June 3 Google Update. We believe Google wants to make it so health sites that contradict scientific consensus do not rank well.
If you are a paid newsletter subscriber, the next section contains our current theories on what happened with this June 3 update. I, Marie, am currently writing a thorough article that will eventually be made available to the public, but as a paid newsletter subscriber, you can read the next section to have access to this information now.
MHC Announcements
Did you miss our exciting announcement last week? We are giving away the chance of a LIFETIME (literally, you can win a subscription for life) and there are only THREE weeks left to enter! This opportunity is for our paid subscribers as a thank you for their dedication!
Be sure to follow along with us on Facebook, LinkedIn and Twitter as we will share updates, exciting surprises and details for our 100th episode party September 11, 2019!
Don’t forget that you don’t have to be a paid member to win, as we are also giving away a one year subscription to our free subscribers!
Listen to Marie discuss the June Core Update with Authority Labs!
On this webinar hosted by Ashley Segura, Marie is joined by Eli Schwartz, and Jason Mun, as they discuss Google updates in general and dive into their thoughts on the June Core Update, and how sites can recover.
Don’t forget, you can always keep up to date with our thoughts on algorithm updates on our blog.
A guide to image optimization
This week, we’re highlighting Alec Brownscombe’s guide for image optimization over at our Wix SEO Lovers site. You’ll find great tips on how to optimize your pages and images to improve image search friendliness as well as a checklist to run through at the end of your optimization process. Image search isn’t going to be a significant driver of traffic for every site, but it often goes overlooked and it can provide opportunities for easy wins over the competition!
Want to keep up to date with the Wix competition?
We made a Twitter account! Follow along with us as we share where we are ranking, fun and useful information and maybe the occasional gif (or gif page -- it's pretty awesome!).
Google Announcements
Change to AMP share buttons
Andy Sternberg pointed out that Google is now showing a share button when AMP pages are accessed from the search results.
Glad to see Google FINALLY adding a share button to stories accessed via search in Chrome, Google app on iOS, and other google dot com served AMP pages. Its absence was a disservice to users and publishers alike. pic.twitter.com/0gTwuBs0ZI
— Andy Sternberg (@andysternberg) August 20, 2019
Barry Schwartz pointed out that this used to be a “link” icon, but it has now changed in a way that makes it more clear that people can share the url.
It is also important to note that the url shared is from the actual website you are on, and not a Google amp link.
Yes, that was a link icon, not a share icon. Tapping the link icon opened the source URL in a new tab — I don’t think it was possible to copy the source URL without first clicking through. At least I couldn’t figure it out — drove me crazy.
— Andy Sternberg (@andysternberg) August 20, 2019
More indexing issues again?
There have been more complaints. Danny Sullivan from Google told us that there could be an issue, but has not confirmed it.
There may be more indexing problems going on. https://t.co/EcBdcxdXf7 pic.twitter.com/ib1xhO8og5
— Marie Haynes (@Marie_Haynes) August 21, 2019
Update: Apparently there is no obvious issue going on. We’ll keep you updated as some site owners are still complaining that their new pages are not getting indexed properly.
That's correct.
— Danny Sullivan (@dannysullivan) August 21, 2019
Googlebot now rendering using the latest version of Chrome
As of last night, Googlebot is now rendering using Chrome 76; the Promise.allSettled() feature wasn't available in Chrome 75 and is now being executed correctly 🙂 pic.twitter.com/oA4WXseZLh
— Bastian Grimm (@basgr) August 21, 2019
Google SERP Changes
College information in the Mobile SERPS
As we get closer to September, students across the country are thinking of what to do after graduation. Google’s College Search Function expands the Mobile SERPs to show information about colleges. Information on 4 year and 2 year colleges as well as programs offered, cost and much more. So if you have college information on your site, you may be competing with Google in the SERPs.
Provide university information? Heads-up -> Google expanding immersive mobile SERPs for college info
"We’re expanding our college search features to include 2-year colleges & popular certificate & associate programs available at 4-year institutions" https://t.co/YSW5fa4pnn pic.twitter.com/Carh29Li19
— Glenn Gabe (@glenngabe) August 15, 2019
A featured snippet that is also showing a definition
Barry posted a case where a definition was spotted within a featured snippet. The snippet was explaining a driving with a suspended license and defined “misdemeanour”. Barry hasn’t been able to replicate this so let us know if you’re seeing anything similar.
SEO Tips
John’s advice on when to nofollow a link
John Mueller says that you should nofollow links that are there for monetary reasons.
Yep, nofollow is good for any link that's there because of monetary reasons. I can't really comment on whether affiliate programs are ok with that, and it seems kinda weird to me that you'd make more from going through intermediates, but ... /shrug 🙂
— 🍌 John 🍌 (@JohnMu) August 15, 2019
And perfectly timed, the latest in the #AskAWebmaster series features...you guessed it, nofollow links.
The latest #AskGoogleWebmasters – Nofollow links: Does Google count them as backlinks?
In this edition, John says that links using the rel=”nofollow” are noted by Google, but Google does not transfer PageRank across these links. Because they are still in fact links on the web, and user can use these to get to your site, GSC does reflect these nofollow links in the GSC Links report.
🚨BREAKING NEWS! @JohnMu: report shows links
In this episode of #AskGoogleWebmasters, John talks nofollow links and whether Google counts them as backlinks in Links Report.
Watch here → https://t.co/logoTgeJjm pic.twitter.com/E6o5VMHpUy
— Google Webmasters (@googlewmc) August 15, 2019
Build your own Speed Dashboard courtesy of Google Data Studio
Learn how to create effective dashboards in Google Data Studio which focus on speed metrics. As Brodie mentions, there’s also a free Data Studio template for you to use as well!
Great article worth checking out. Shows a step-by-step for building your own Speed Dashboard, with a free GDS template included -> How to Build Speed Dashboards in Google Data Studio by @sam_marsden via @sejournal https://t.co/p110DYQxv7 pic.twitter.com/AJbSDGx4Z5
— Brodie Clark (@brodieseo) August 18, 2019
Data Studio’s capabilities for Web Migration ranking analysis
Data Studio for Web Migration ranking analysis is 👌 Besides tracking the before/after evolution as @simoncox shared here: https://t.co/g65ZxILmBg You can configure table reports blending GSC data to show side by side the new vs old ranked page along metrics for your top queries pic.twitter.com/UKju8i35p5
— Aleyda Solis (@aleyda) August 15, 2019
... An additional cool option of Data Studio when comparing the before/after using the blended data feature w/ previous and current GSC, is comparing the evolution at a query, page, country and device level... or a group of them too! Like getting the info for 3 top queries 👌 pic.twitter.com/diebGQtgvl
— Aleyda Solis (@aleyda) August 15, 2019
Stream your Google Analytics data to BigQuery
If you have a “#GoogleAnalytics: App + Web” property, you can stream its data to #BigQuery:
1) Link the Firebase project to BigQuery in Project Settings / Integrations.
2) Create a dummy app (iOS or Android) in the project.
By creating the app, the export is enabled.#measure pic.twitter.com/7a7UsD0g76
— Simo Ahava (@SimoAhava) August 19, 2019
Google Help Hangout Tips
Google weighs in on the (fluctuating) strength of geotargeting
Confusing for many: Via @johnmu: With geotargeting, when Google recognizes a user is in a country & searching for something specific to that country, then geotargeting will be a stronger factor. If it's a general query, then it won't be a strong factor: https://t.co/Fsk8ZmiX9E pic.twitter.com/PNhW9Qte0A
— Glenn Gabe (@glenngabe) August 16, 2019
Following Glenn’s tweet, someone asked John for a little more guidance on this. Basically John agreed that the combination of local SEO + schema can help local businesses, but on a wider scale, it’s important to be clear how you want to be found via both your on-site content and your metadata. Even more, be consistent with the information you communicate.
That's a good idea for local businesses. Be clear about how you want to be found, make it obvious with both text & meta-data (and everything else), also be consistent with the information you give users & search engines.
— 🍌 John 🍌 (@JohnMu) August 16, 2019
Do pages marked in GSC as "discovered, not indexed" count towards crawl budget?
Here is an interesting quote from John Mueller. Check it out!
Do pages marked in GSC as "discovered, not indexed" count towards crawl budget?
The first time crawled, yes. Then, G figures out they are pages that they only need to visit rarely. If you're reaching crawl budget limitations, they'll focus on good pages.https://t.co/HDrb5BCy9r pic.twitter.com/vPrvHSOQJW
— Marie Haynes (@Marie_Haynes) August 19, 2019
Other Interesting News
Google’s lightweight Go search app is live
The app is designed to find information for low-powered devices and remember your search results if your connection drops. It is just over 7MB and was originally launched in India and Indonesia, but is now available worldwide on the Play Store. It has some cool features including Lens functionality, voice for search and reading pages out loud. It will now be even more important now to have fast pages.
Local SEO - Google SERP Changes
Knowledge Panels with third party ads
Okay, this might not be new per se, but it sure is interesting!
First time I have seen an ad on a Knowledge Panel that was not for THAT business. This is an ad for nearby hotels on a listing for a museum. pic.twitter.com/bhIpiwfvTH
— Joy Hawkins (@JoyanneHawkins) August 16, 2019
As Joy’s colleague, Colan Nielson, suggests, this could be the beginning of something to come...and he’s not alone in thinking that.
I have the same sneaky feeling
— Tim Capper (@GuideTwit) August 17, 2019
Local SEO - Tips
How to kill it at local SEO (Greg Gifford tip)
Five top tips from Greg Gifford on how to execute local SEO well:
To kill at local SEO, as a basic make sure to add your city into:
🔥Title Tag
🔥H1
🔥URL
🔥Image Alt Tag
🔥Meta DescriptionHave a local phone number and have a blog, but don't be too braggy on it. Talk about your area!@GregGifford #LearnInbound
— Laura Lou (@lauralouise90) August 15, 2019
When your website’s homepage is no longer your homepage...
More great stuff here from Greg Gifford!
Your Google My Business profile is your new home page.
Choose the right categories, be strategic - primary category carries more weight.
Large, high-quality photos & change them often.
You can now add a trackable phone number. Add UTM tracking to your web link#LearnInbound pic.twitter.com/Ybj2OcadAe
— Learn Inbound (@LearnInbound) August 15, 2019
Lawyers take note, Local Service ads are available to you
Local service ads are here for lawyers. Read all about them here: https://t.co/2IvYYm0J5L #localserviceads #legaltech pic.twitter.com/Ykr51f1ndf
— Casey Meraz (@CaseyMeraz) August 14, 2019
Recommended Reading
What Is Ethical SEO? – Jamie Alberico
https://www.searchenginejournal.com/what-is-ethical-seo/318483/
Aug 14, 2019
This is a thought piece that doesn’t strive to provide the answers, does its best to be politically aware, comes from a single source, and serves as a reminder that ethics is best left to a human being rather than a search engine.
Less than Half of Google Searches Now Result in a Click – Rand Fishkin
https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/
Aug 13, 2019
As a lot of people may have noticed a trend that more and more Google searches are returning results that don’t drive search traffic to sites.
Image SEO: The Ultimate Step-by-Step-Guide For Ranking In Google Images – James Reynolds
https://seosherpa.com/image-seo/
Aug 9, 2019
From keyword research and choosing the right file types to advanced tips like leveraging an image sitemaps, this article covers plenty of useful tips and tools of everything in between. Brush up on your Image Search fundamentals and put those practical strategies in action!
Why Google’s Knowledge Graph suffers from Human Bias - Dixon Jones
https://dixonjones.com/seo/entity-seo/knowledge-graph-bias/
August 21, 2019
At MHC, we are really interested in learning more about knowledge graphs. This post from Dixon Jones is fascinating. He talks about how knowledge graphs are made up of entities. Those entities are taken from trusted databases online such as IMDB, or more notably, Wikipedia.
Recommended Reading (Local SEO)
How to Get a Customer to Edit Their Negative Review – Miriam Ellis
https://moz.com/blog/customer-edit-negative-review
Aug 13, 2019
Reviews act as a communication platform between customers and businesses. This article looks into negative reviews, and the power that can arise from responding to them. Customers can be forgiving and ultimately just want good service.
The Secret To Ranking In Local Search: Ranking in Organic Search – Adam Steele
https://loganix.net/local-seo-ranking-case-study/
Aug 13, 2019
Adam from Loganix recently ran a great study on local SEO with the primary goal being to determine whether or not there was a link between a local 3 pack and organic rankings.
Jobs
If you've got both dev + SEO skills, this Medium job looks very promising (and it's remote if you need that):https://t.co/WtMEMj2Tj9
— MJB (@MatthewJBrown) August 13, 2019
We're looking for several Digital PR Executives (<2 years' experience) to join @riseatseven in Sheffield https://t.co/bqmRzBTez6
🥓 Friday breakfasts
💪 Training. Lots.
🌴 Earn extra holiday for being AWESOME
💻 You creatives like MacBooks don't you? One of those🙏 Please RT
— Stephen Kenwright (@stekenwright) August 19, 2019
Want More?
Paid members also get the following:
- Detailed info on how Google could be suppressing sites that contradict scientific consensus
- The impact of winning FAQ snippets
- Check out these SERP changes including pagination, fonts, and snippet placement
- Wondering what happens if you accidentally disavow a link you didn't mean to?
- Need ideas to earn yourself good links?
- John Mueller touches on whether or not you should be concerned about foriegn language sites linking to you
- Try removing design/UX bias to determine the quality of your content
- Just because you have structured data markup on a page, doesn't mean that it'll be shown in the SERPs
- Featured snippets could be the culprit for a drop in traffic but not ranking positions. Here’s a takeaway lesson!
- Updated: Google’s help document on JS & SEO
- PPC debate surrounding whether or not to bid on branded keywords
- Google’s recommendation on displaying medical authorship
- Are you noticing any truncation happening to your Google text ads?
- Great tips for improving your homepage, contact us and about pages
- Link building tips for local
- Google Maps reviews now prompting users for likeable qualities
- Google Discover shows product pages, if the algorithm believes that a product may be a good interest for you based on your query
- Google’s advice on third-party content in the form of subdomains or subfolders
- WebKit’s new anti-tracking policy puts privacy on a par with security
- My tl;dr summary of some awesome recent SEO and Local SEO articles
Note: If you are seeing the light version and you are a paid member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.
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Part of the challenge of SEO is staying on top of industry news, trends, and techniques There is so much information out there that it is easy to get bogged down in information overload and trying to disseminate what's truly important from all that noise can be really time-consuming and challenging.
Marie's newsletter is a game changer because it manages to cut through the fluff and deliver high-quality information that is not only really important for those that do SEO, but it is presented in a format that is really easy to absorb.If you are looking for a trusted information related to search that is highly actionable I would strongly recommend Marie's newsletter.Paul Macnamara - Offers SEO Consulting at PaulMacnamara.com
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