Unnatural Links – A guide to recovery (2020 version – but still very relevant!)

Everything you need to know in order to get an unnatural links penalty removed from your site.

This book, written by Dr. Marie Haynes and one of MHC's senior SEO auditors, Dylan Adamek, is an improved version of her previous book that helped hundreds of webmasters to successfully remove a manual unnatural links penalty. While last updated in 2020, the process described in finding your unnatural links and adding them to your disavow file has not changed.

This book gives very detailed instructions based on over a decade of analyzing unnatural links and using Google's disavow tool. It's original version is the textbook many SEO agencies use when auditing links.

Grab Your Copy Today ($20 - reduced from $99)

This book was originally written to give you everything you need to remove an unnatural links manual action from your site. If you were hit by Google’s most recent October 2022 spam update, this book will help you understand what links are unnatural to Google and what you need to do to clean them up.


Unnatural Links Guide


The guide includes:

  • General information on what these penalties are and why your site got a manual review.
  • Information on gathering and evaluating your links.
  • Tips for link removal including an example email template to use as well as tips to help combat the common problems that arise when sending out link removal request emails.
  • Tips for using the disavow tool.
  • An example reconsideration request.
  • What to do if you fail.
  • What to expect once your penalty is lifted.

While it does not specifically mention the spam update, it will help.

My book on the spam update will be out soon!

1. If you work want to get out of Google penalty jail, this is the master guide.

2. Marie and Dylan have written the SEO industry’s canonical guide on recovering from Google link penalties.

3. This is the complete expert’s guide to recovering from a Google unnatural links penalty

— Cyrus Shepard

“This is the most comprehensive link auditing / Penalty removal document that exists, period. If you ever need to remove a manual action or audit a link profile, this is an absolute must-read as it takes you step-by-step through the entire process. I would not hesitate in recommending this guide for anyone partaking in link auditing or penalty removal.”

— Paul Macnamara

We just wanted to let you know that after studying your guide and applying everything we learned, we were able to get one of our clients Manual Penalties lifted on the very first try!

Your guide Rocks!


— Colan Nielsen