SEO

How accurate is Google Search Console Ranking Data?

Is GSC ranking data accurate? If you ask most SEOs these days, they’ll tell you that this data is way off. However, Google employees have said that the data should be quite accurate. As such, we set out to do a small scale test to determine whether this was true.   Hypothesis We believe that for most keywords, the ranking data shown in Google Search Console is […]

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Google Algo Updates and More – A Complete List of Changes that Could Affect Your Site’s Traffic.

Last updated: July 12, 2018 The following is a complete history of every Google algorithm change that was either confirmed by Google or suspected by those of us who do a lot of traffic drop analysis work. When I am doing traffic drop audits I am constantly referencing a number of different sources for the dates of significant changes that may affect traffic drops.  Moz has got a […]

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Direct vs Organic Traffic – SEO Mystery Case

One of the things we love to do as a team here at MHC is solve difficult SEO mystery cases. While we usually are pretty good at determining why a site’s traffic has dropped, every now and then a case stumps us. This is one of those cases. I thought it would be great to write a post on this, as we had the permission of the […]

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Marie Haynes is the founder of HIS Web Marketing, formerly at www.HISWebMarketing.com. In 2015, she rebranded the company to Marie Haynes Consulting Inc.
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