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Site Quality Assessments

We specialize in improving website quality in ways which Google will reward. Our reviews combine technical issues, competitor analysis, link analysis and a thorough assessment of E-A-T and many other issues described in Google’s Quality Raters’ Guidelines.

Google emphasizes that content and site quality are the key to high rankings, and after years of assessing this we have found it the best way to help sites improve after a traffic drop. 

Book Your Site Assessment Now


Starting at $5000 USD*

What's included in our reports

  • Analytics Analysis
  • Homepage Assessment
  • Site Crawl and Technical Overview
  • Page Speed Analysis
  • Thin Content Review
  • Quality Raters’ Guidelines Review
  • Very thorough E-A-T Assessment (with competitor comparisons)
  • Site Value Compared to Competitors

You will receive a thorough report along with a large number of suggested improvements. 

Light Site Quality Reviews

We recognize that not all businesses can afford our full site quality review. If that is the case, and the standard site quality review is not feasible, the next best option would be our light review. Instead of a standard three to four-week review, with the light review you will have an MHC team member poring over your site for several days to point out as many quality issues as possible. As with our full review, you will receive a document with loads of suggested changes you can make.

Note: there is no ongoing consulting with a light review. 

About Marie

Dr. Marie Haynes is known as a leader in the field of SEO. She speaks on the subject of Google’s Quality Raters’ Guidelines, E-A-T, Panda, Penguin and unnatural links at conferences like SMX, Pubcon and Brighton SEO.

The Marie Haynes Consulting Inc. staff all workout of the same office in Ottawa, Ontario and are equally obsessed with helping businesses improve their online presence.

“There are no shortcuts to great content that Google trusts. However, Marie Haynes can show you exactly what you need to improve. She’s amazing.”

— Andreas Eenfeldt, MD, Founder & CEO, Diet Doctor

Our Methodology

Dr. Marie Haynes is known as a leader in the field of SEO. She speaks on the subject of Google’s Quality Raters’ Guidelines, E-A-T, Panda, Penguin and unnatural links at conferences like SMX, Pubcon and Brighton SEO.

The Marie Haynes Consulting team are currently working remotely (at full capacity) given the COVID-19 pandemic. The entire team is equally obsessed with helping businesses improve their online presence.

Over the last few years we have worked hard to develop a methodology to determine what factors make a difference when trying to improve upon E-A-T and overall site quality. This is based on hundreds of hours studying and taking notes on Google’s Quality Raters’ Guidelines, Google Help Hangouts, Google Patents, private conversations with prominent members of Google’s Webspam team, and of course, based on what we have seen actually work for past clients.

Our site quality reviews are based on a template that Marie started developing in 2012. Every time we learn something new about how Google assesses quality, we update our process to investigate these new issues as well.

Our goal is to find as many ways as possible to improve the quality of your site. Although we cannot promise you will see better search traffic, most of our clients who implement our advice see nice improvements. Below are some real life examples.


The standard site quality assessment is a comprehensive analysis of your site based on the most up-to-date understanding of how to succeed in Google organic search.

Our team is keenly adept at working dynamically when reviewing a site to ensure that resources are spent digging into the areas of your site that require the most attention. 

No, the right tool for the right job can be helpful however, at MHC we don’t rely on tools and understand their limitations. We leverage some automated site crawlers such as SEMRush and Screaming Frog in most reviews for small portion of these reports.

For the vast majority of our site quality assessments, our reports are specifically tailored for your website and completed manually by our team. Our assessments contain templated content that we have written however, it is always catered to be applicable to your website and unique circumstance.

Unfortunately, the digital landscape is constantly changing and SEO is a long game so we can’t guarantee success for every site we work on (be weary of those who do). However, most of our customers do see good results after implementing our advice.

In some cases, we have found that the site was only ranking previously because they had found ways to trick Google such as using a link network or other things that go against Google’s guidelines.

If you are a legitimate business, or a website that truly is valuable to people, then we really should be able to help you. Take a look at some of our amazing success stories!

No, the site quality assessment includes a detailed analysis of your backlink profile to determine whether a backlink audit and disavow would be helpful for the site.

The only service that includes the creation of a disavow file is our manual link auditing service. In 2022, most sites will not see a benefit from a link audit and disavow. Only sites that are actively at risk of a manual action (or potentially algorithmic suppression) require this. You can read more about disavowing in 2022 here.

The light review is a great option for clients on a smaller budget, or are unsure about committing to the full comprehensive assessment. For the light review we spend 2-3 days (as compared to 3-4 weeks for the full assessment) reviewing the site looking for as many recommendations for improvement as possible. As a light review, some significant issues may be flagged for needing additional investigation. Notably, we do not include competitor research with the light review. 

The light review can always be upgraded to a full review at a later date (subject to availability).

We are happy to answer questions in regards to clarification or implementation of advice given in our report. Each service has a set number of hours allocated for follow up and clarification after the project is completed. These are as follows. 

  • Standard site review – 2 hours
  • Light review – 1 hour
  • Traffic drop assessment – 1 hour
  • Link Audit – 1 hour (excluding manual action projects)
  • Link overview – 1 hour
  • Custom projects – N/A

This time is for providing clarification on the contents of the report and may be used to have a call with the project lead to go through the report if desired. This time is not transferable for regular consulting hours. Additional consulting hours can be purchased if you require additional assistance.

Marie is available to the entire team as and when needed for advice, consulting, analysis, on a case-by-case basis. Each project is overseen by Alec Brownscombe (Technical Director) and Callum Scott (Director of Product and Services) and led by one of our Senior SEO Analysts. The team at MHC has been trained and mentored under the tutelage of Marie and have a wealth of experience in SEO.

You will be assigned an MHC analyst who will coordinate communication and put together your report. The whole MHC team works together when needed to provide our highest standard of work. Learn about our team on our about page.

Here are the approximate lead times for each service. We do generally have a wait list, so the below times are based on time-to-completion from the start date. In some cases, if we encounter more significant issues, a project may take longer than planned. 

  • Site Quality Assessment – 3-4 weeks
  • Traffic Drop Assessment – 1-2 weeks
  • Link Overview – 1-2 weeks
  • Light Review – 1 week
  • Link Audit – Depending on the size of link profile
  • Technical SEO Consulting – Project dependent

Request a Site Assessment (Or More Information)

  • If you believe your website has been affected by a Google penalty or algorithm, please include details of what you are seeing in regards to ranking or traffic drops.

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