Callum Scott

Senior SEO Analyst

Callum Scott

Senior SEO Analyst

  • Master of Arts with Honours in International Relations and Philosophy, University of St. Andrews

Before coming to Canada, Callum completed his dissertation on the formation of collective identity within digital social movements where he received a first class honours mark. He now conducts data driven and qualitative SEO assessments at MHC. He works with a range of clients from an enterprise level to small businesses. He also helps with project management and scheduling clients, assisting with business development and in-bound leads. Additionally, he writes for MHC’s newsletter, and has contributed to other digital marketing publications and roundup posts. 

An asset he has for SEO is being able to understand how the business behind the site works and recognize what will make them money, as well as what should help them rank. This stems from years of assessing consumer trends and managing large hospitality teams at the Edinburgh Festival Fringe. 

Speaking info:

Callum has spoken publicly on how to help websites recover from Google’s Core Quality Algorithm Updates at conferences such as DMSS, in Bali.

Writing:

https://www.authoritylabs.com/international-seo/

https://www.link-assistant.com/news/google-core-update-seo-expert-opinion.html