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In this episode we discuss the latest chatter surrounding the spam update, internal linking tips including those from Screaming Frog, important tips for content creation, the effect of video embeds on page speed, and lots more!

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Ask Marie an SEO Question

Have a question that you want to ask Marie? You can ask them on our Q&A with Marie Haynes Consulting page and Marie will answer some of the best questions each week in podcast! While podcast is on break, feel free to tweet us any questions you may have.

It’s well worth the $18 per month. Want to see a sample premium newsletter episode? View it here.

The following topics are covered in the premium version of this episode:

• Full algorithm update news
• Updated version of PageSpeed Insights
• What should you use in your title tag, pipes or dashes?
• Using Screaming Frog to find internal linking opportunities
• A few tips you might not know about Google Search Console
• Are you creating content your users want?
• Ask Googlebot: Does blocking CSS in robots.txt cause issues?
• Embedding videos on your pages and page speed
• GMB becomes GBP
• Our tl;dr summary of some awesome recent SEO articles

⎋ SUBSCRIBE NOW

There was quite a lot of news this past week about Google’s algorithms. Glenn shared some interesting data following the November Spam Update that was released last Wednesday. Our premium subscribers will get a look at the changes noted as well as an in depth discussion surrounding Google’s Penguin algorithm. 

Thank you for your service

Sending our thoughts and love to those who have served and continue to serve our country valiantly on this special day. We give our thanks and appreciation for the dedication given. Happy Remembrance Day and Veterans Day.

Google News is coming to Spain

If you haven’t yet heard, Google News is coming back to Spain for the first time since 2014. Lily Ray and Pedro Dias reported on Twitter that the new Spanish copyright laws are giving power back to media outlets of any size in choosing the way their news content can be discovered and monetized. This is fabulous news for our Spanish news publishers.

Google News will return to Spain.

“Along with the return of Google News, the new copyright law allows Spanish media outlets — big and small — to make their own decisions about how their content can be discovered and how they want to make money with that content.”

🍿🍿🍿 https://t.co/bRCHhKGFiK

— Lily Ray 😏 (@lilyraynyc) November 3, 2021

An awesome internal linking tip

We really loved this exercise! When it comes to anchor text, it should be incredibly obvious what the following page is all about. Not only does this provide great usability for users, but it also helps with crawling and indexing.

✨Internal linking tip✨

Your anchor text should be *abundantly obvious* as to what the next page is about. That's because it helps screen reader users to quickly navigate the page. And sure it also has SEO benefits blah blah blah.

Here's an activity you can try with clients: pic.twitter.com/aDYjpQXiHQ

— Christina LeVasseur (Brodzky) (@cbrodzky) November 4, 2021

John weighs in on writing content

Great reminder from John. Make your content inclusive and respectful! If you’re not sure what that entails, John recommends reading the word list in their developer style guide. There are tons of words to avoid and alternate suggestions. We recommend checking it out. 

If you write content, it's good to make sure it's respectful & inclusive. Our word-list in the developer documentation style guide might be a good starting point for a guide of your own. (And feel free to submit feedback with the link on the bottom if things are missing!) https://t.co/mFRZiJrTCj

— 🧀 John 🧀 (@JohnMu) November 4, 2021

Using medical reviewers and E-A-T

This is a great discussion on using medical reviewers to improve EAT. https://t.co/Mj1RwSugmV

— Marie Haynes (@Marie_Haynes) November 3, 2021

On the r/SEO subreddit, a user asked whether or not their website that sells over the counter beauty products would benefit from having someone medically review their content. The top-voted comment makes a few important points: Make sure the reviewer has relevant expertise on the subject and isn’t just a random physician. They should also have some presence online like a knowledge panel, or otherwise be recognized as an entity in the field.

How to perform local SEO audits

If you’re a multi-location business and want to learn more about performing local SEO audits, look no further! BrightLocal is offering a free course on exactly this topic with Amanda Jordan as the course leader. Amanda has been working in SEO for over 10 years and covers a wide variety of topics all related to local SEO audits.

Links and Brand as Ranking Factors: 2021 Correlation Study – Tom Capper
https://moz.com/blog/2021-links-ranking-correlation-study
November 8, 2021

This is an informative study published on Moz Blog on links as ranking factors in 2021. In his article, Tom has done a good job of breaking down the value of links at the domain-level vs. page-level. It also outlines links vs. authoritative links and how all these factors impact your branded search volume.

As expected, the study found that links correlate with ranking. They also elevated some other important reminders for site owners like how page-level link building is just as important as ever. For a better understanding of how links correlate with your rankings, you might want to give this in-house study a read.

WE. ARE. HIRING! Digital PR Executives Please apply if you want:
🙅No more false promises
💆A healthy work/life balance
🙌To feel supported and listened to
💵To be paid the salary you deserve
🏠To work flex/remote
📈To have a structured progression plan
– A job you❤️
Apply 👇 pic.twitter.com/gLyaj7uIWQ

— Jodie Harris (@MsJodieHarris) November 5, 2021

📣 Hiring hiring 📣
I’m growing my SEO team at MyTutor and am looking for a Tech SEO lead to come and support myself and our SEO exec.
If you/any friends are interested, let me know and I will send you the JD.

— Clare Dyckhoff ✨ (@cdyckhoff) November 8, 2021

TL;DR: I’m hiring! If you're a technical marketer who loves experimental design and analysis, I would love to chat. (My DMs are open.) 💚

I’ve been working at @Shopify for almost 5 years, and nearly 90% of the company was hired after me. Here's why I still love working here:

— Shanelle Mullin (@shanelle_mullin) November 8, 2021

AWESOME JOB ALERT!@ViacomCBS is hiring a Commerce Analyst. You will get to work with @TheMadHat. It's fully remote. Working at ViacomCBS is the best job I've ever had. Apply if you're qualified. do it! DO IT NOW! 😄#remotework #remotejobshttps://t.co/5yH8sZuN1e

— Jon Henshaw (@henshaw) November 8, 2021

Premium members also get the following:

It’s well worth the $18 per month!

The following topics are covered in the premium version of this episode:

• Full algorithm update news
• Updated version of PageSpeed Insights
• What should you use in your title tag, pipes or dashes?
• Using Screaming Frog to find internal linking opportunities
• A few tips you might not know about Google Search Console
• Are you creating content your users want?
• Ask Googlebot: Does blocking CSS in robots.txt cause issues?
• Embedding videos on your pages and page speed
• GMB becomes GBP
• Our tl;dr summary of some awesome recent SEO articles

⎋ SUBSCRIBE NOW

Note: If you are seeing the light version and you are a premium member, be sure to log in (in the sidebar on desktop or below the post on mobile) and read the full article here.

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