MHC Services

Marie Haynes Consulting adheres to a holistic philosophy for improving Google organic search performance and visibility. With vast expertise in traffic-drop analysis, site and content quality, penalty removal, and link quality, our approach to improving a site’s overall organic visibility is rooted in our deep understanding of the quality signals most important to users and to Google.

Our team is recognized in the industry for our expertise in Google’s Quality Raters’ Guidelines, E-A-T, Google algorithm updates, unnatural links, technical SEO, and much more.

Icon/Quality Created with Sketch.

Site Quality Assessments

We specialize in improving website and content quality in ways which Google will reward. After years of assessing websites, we have found that content and site quality are critical in ranking. Our independent analysis combines:

  • Traffic Assessment
  • Homepage Assessment
  • Technical SEO Review
  • Page Speed & Core Web Vitals
  • Thin & Low Quality Content Review
  • Page Level Assessment
  • Google’s Quality Raters’ Guidelines Review
  • E-A-T Assessment
  • and more!

The final product consists of a thorough report detailing our findings with a prioritized action plan to help inform your organic SEO strategy going forward. We also offer a pared down version of our standard site quality assessment in the form of a light review.

⇒ Learn More About Site Quality Assessments 

Book Your Site Quality Assessment

Icon/Algo Created with Sketch.

Traffic Drop Assessments

If you’ve experienced a drop in Google organic traffic, our traffic drop assessments offer a manual in-depth analysis of your traffic and ranking data in order to arrive at a feasible recovery strategy.

We will determine:

  • If the traffic loss is site-wide or if particular groupings of pages and queries have been impacted
  • If the drop(s) were due to a Google algorithm shift (intent or relevancy) or site quality issue
  • The best path forward toward recovery where recovery is possible

Our process consists of a manual analysis of your ranking data using a combination of cutting edge tools and years of experience.

⇒ Learn More About Traffic Drop Assessments 

Book Your Traffic Drop Assessment

Icon/Link Created with Sketch.

Manual Link Audits

Links continue to be one of the most powerful core ranking signals in Google search. If you’re worried about possible link-related issues with your site, Marie Haynes’ team is the industry leader in understanding link quality.

Our link audits will:

  • Investigate the quality of your links.
  • Assess whether these links violate Google guidelines.
  • Determine the level of risk your website may be for a manual action.

Our team has several years of experience when it comes to evaluating link quality and using Google’s disavow tool. Some will use SEO tools to audit links; however, we have found this to be an ineffective method. We spend several hours manually auditing individual links to help improve your site quality.

⇒ Learn More About Manual Link Audits 

Book Your Link Audit

Icon/Penalty Created with Sketch.

Manual Action Removal

A manual action means that a member of Google’s webspam team has determined that your site is violating Google’s guidelines. You can determine whether your site has a manual action by checking the manual actions section in Google Search Console. A manual action from Google can affect a website’s ability to rank.

While removing a Google penalty has become very difficult for SEOs over the last few years, our team has a 100% success rate for unnatural links penalties with clients who follow our recommendations. We are also experienced in helping with thin content penalties, pure spam penalties, and any other type of manual action from Google.

⇒ Learn More About Manual Action Removal 

Book Your Manual Action Removal

“There are no shortcuts to great content that Google trusts. However, Marie Haynes can show you exactly what you need to improve. She’s amazing.”

— Andreas Eenfeldt, MD, Founder & CEO, Diet Doctor


The standard site quality assessment is a comprehensive analysis of your site based on the most up-to-date understanding of how to succeed in Google organic search.

Our team is keenly adept at working dynamically when reviewing a site to ensure that resources are spent digging into the areas of your site that require the most attention. 

No, the right tool for the right job can be helpful however, at MHC we don’t rely on tools and understand their limitations. We leverage some automated site crawlers such as SEMRush and Screaming Frog in most reviews for small portion of these reports.

For the vast majority of our site quality assessments, our reports are specifically tailored for your website and completed manually by our team. Our assessments contain templated content that we have written however, it is always catered to be applicable to your website and unique circumstance.


Unfortunately, the digital landscape is constantly changing and SEO is a long game so we can’t guarantee success for every site we work on (be weary of those who do). However, most of our customers do see good results after implementing our advice.

In some cases, we have found that the site was only ranking previously because they had found ways to trick Google such as using a link network or other things that go against Google’s guidelines.

If you are a legitimate business, or a website that truly is valuable to people, then we really should be able to help you. Take a look at some of our amazing success stories!

For sites that have seen a drop in Google organic search we highly recommend having a traffic drop and site quality assessment conducted. 

The traffic drop assessment is a detailed analysis of the ranking and traffic data around the drop to help cut through the noise to determine the nature of the drop. Our analysis is all conducted manually with a custom report deliverable.Following this we will have a much clearer understanding of how to proceed with aiding you in recovery. This could take the form of a site quality assessment to help build a strategy for recovery, or a longer engagement with MHC. 

No, the site quality assessment includes a detailed analysis of your backlink profile to determine whether a backlink audit and disavow would be helpful for the site.

The only service that includes the creation of a disavow file is our manual link auditing service. In 2022, most sites will not see a benefit from a link audit and disavow. Only sites that are actively at risk of a manual action (or potentially algorithmic suppression) require this. You can read more about disavowing in 2022 here.

The light review is a great option for clients on a smaller budget, or are unsure about committing to the full comprehensive assessment. For the light review we spend 2-3 days (as compared to 3-4 weeks for the full assessment) reviewing the site looking for as many recommendations for improvement as possible. As a light review, some significant issues may be flagged for needing additional investigation. Notably, we do not include competitor research with the light review. 

The light review can always be upgraded to a full review at a later date (subject to availability).

We are happy to answer questions in regards to clarification or implementation of advice given in our report. Each service has a set number of hours allocated for follow up and clarification after the project is completed. These are as follows. 

  • Standard site review – 2 hours
  • Light review – 1 hour
  • Traffic drop assessment – 1 hour
  • Link Audit – 1 hour (excluding manual action projects)
  • Link overview – 1 hour
  • Custom projects – N/A

This time is for providing clarification on the contents of the report and may be used to have a call with the project lead to go through the report if desired. This time is not transferable for regular consulting hours. Additional consulting hours can be purchased if you require additional assistance.

No, currently MHC does not have capacity to assist with implementation. Most of our recommendations and strategies can be implemented/followed by site owners and their dev teams. We do have a number of trusted partners we can connect you with in case you need additional assistance. 

For some select on-going clients we can discuss providing implementation.

Marie is available to the entire team as and when needed for advice, consulting, analysis, on a case-by-case basis. Each project is overseen by Alec Brownscombe (Technical Director) and Callum Scott (Director of Product and Services) and led by one of our Senior SEO Analysts. The team at MHC has been trained and mentored under the tutelage of Marie and have a wealth of experience in SEO.

You will be assigned an MHC analyst who will coordinate communication and put together your report. The whole MHC team works together when needed to provide our highest standard of work. Learn about our team on our about page.

Here are the approximate lead times for each service. We do generally have a wait list, so the below times are based on time-to-completion from the start date. In some cases, if we encounter more significant issues, a project may take longer than planned. 

  • Site Quality Assessment – 3-4 weeks
  • Traffic Drop Assessment – 1-2 weeks
  • Link Overview – 1-2 weeks
  • Light Review – 1 week
  • Link Audit – Depending on the size of link profile
  • Technical SEO Consulting – Project dependent

MHC’s preferred method of payment is via ACH or Wire Transfer. Alternatively, we can accept Wise (All major Credit Cards) or Paypal. 

For most projects, we require payment up first (a minimum 50% deposit). Payment plans are available upon request.

Yes, this is something we do fairly frequently for agencies where they have encountered an advanced problem outside their wheelhouse and require our expertise. White labeling services do incur an additional fee which is project dependent.

Yes, over the years MHC has worked with a lot of non-English sites and on our team we have a number of SEOs who are proficient in multiple languages. 

We do charge an additional 50% fee for working on non-English language sites. This is to cover the additional resources required, as well as the time assessing the competitive landscape in your region.

We will need full access to both Google Search Console and Google Analytics. If you would prefer to add us with restricted access, this is ok, but we will need you to send us your most recent disavow file as downloaded from Google (if you have a disavow file). 

If you are not able to provide access to GSC and/or GA we are capable of working around this with third party tools, however the depth and reliability of our analysis may be somewhat impacted by this.

Yes, we are usually happy to sign NDAs with companies or agencies. Non-competes can be considered for on-going clients and in certain circumstances. One off consultancy projects will be assessed on a case-by-case basis.

Yes, while we still have limited capacity, as of 2022 the MHC team has been taking on more ongoing clients for strategic consulting when available. 

If this is of interest to you, please reach out for more details!

Have questions? Need help with your SEO? Get in touch with us!

  • If you believe your website has been affected by a Google penalty or algorithm, please include details of what you are seeing in regards to ranking or traffic drops.

    See the following pages for more information about our services:
    Site Quality Assessments | Traffic Drop Assessments | Link Audits | Manual Action Removal

  • This field is for validation purposes and should be left unchanged.