SEO in the Gemini Era: The Story of how AI changed Google Search $30

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Those who understand how machine learning systems are at the core of Google’s Search rankings will have a huge advantage when it comes to creating content and advising businesses on how to be found online. My hope is that this book helps you discover new ways of looking at Search and gives you a huge advantage over those who are studying Google’s traditional Search algorithms we have studied for years!

This book is the culmination of many years of research and client work. My hope is that it helps you, and many in our industry become better SEO’s so we can help more businesses. As AI charges forward in changing our world, there will be more and more demand for those who understand how it works.

BUY NOW (The book is a Google Doc book you can download as PDF)

In this book

  • Google’s use of user engagement signals. Navboost, clicks, and more. Google has learned by studying the actions of searchers. 
  • Links. How Google uses them has changed
  • Topical Authority. A detailed look at research papers, Google documentation and case studies. (My full method is outlined in the course.)
  • The knowledge graph. Did you know the actions of searchers determine what goes into the knowledge graph?
  • The topical layer of the knowledge graph.
  • Understanding and meeting user intent
  • People-first content
  • RankBrain, DeepRank and RankEmbed BERT – the core models behind Search (discussed briefly in the book- much more in the course.)
  • How to build your reputation. Being known for your topics is so important.
  • Freshness is incredibly important
  • How to incorporate your experience into your content
  • Creating original, insightful content with Information Gain
  • A look ahead to the future – AI Overviews to AGI 

Who is this book for? 

If you are an SEO Professional, business owner or content creator, you will find the explanations and examples in this book give you insight and inspiration! Even if you’re not, it’s still hopefully quite an entertaining and interesting book.

Not sure if you want the book or the course?

SEO in the Gemini Era Course

Put Yourself in the Shoes of a Searcher Workbook

There’s a LOT in the book itself. I purposely priced it so that it is accessible to anyone who does SEO. However, if you do SEO professionally, or really can gain an advantage from understanding how to rank, I’d encourage you to purchase the course. Better yet, join the community of SEOs in the Gemini Era who are learning together how to succeed in this new AI driven era of Search.

The course includes my workbook, Put Yourself in the Shoes of a Searcher as well. Or you can purchase that separately. That’s a good option if you are a website owner who doesn’t need to know how Search works, but understands that what matters is becoming the result that people click on and find meets the needs that caused them to search.

About Marie

I really like learning about Google. I’ve been doing this since 2008. In 2013 I took on my first SEO client work and started my newsletter. Since then I’ve been consulting, either with the help of a team, or now, once again, on my own, with sites that are hungry to get an advantage by understanding Google’s search algorithms. I speak at SEO conferences like SMX and Pubcon and continue to consult with businesses of all sizes to help learn more and more about Search.

Writing this book has been an obsession! When the DOJ vs Google trial transcripts were published during its writing, I could not believe what I was reading. The Pandu Nayak testimony tells us in great detail about the three core systems that run Search – RankBrain, DeepRank and RankEmbed BERT. When the Google API files “leaked”, I nearly fell off of my chair seeing all of the attributes that we’ve been studying shown. I believe Google allowed these files to be found because these attributes are now used in new ways – as signals in machine learning systems that are working together to best predict what searchers will find helpful.

I hope you enjoy reading this as much as I enjoyed writing it!


< See all of Marie’s SEO in the Gemini Era Products