Should you pay for link removal?

Here is a response to one of my emails in which I ask a webmaster if they could remove a link to a client’s site.  This is the response in its entirety:




Sigh.  That site went on our disavow file.

If you are trying to remove links for the purpose of removing a manual penalty, then in most cases you do not have to pay for link removal.  Here is what Google employee John Mueller says about this.  (Start watching at 56:50)

Question: Re: Link penalty – Should I pay webmasters demanding a fee for link removal?

John Mueller: Personally I’d recommend not going down that route.  If this is something that you want to have removed just for Google’s indexing and crawling then probably it’s ok to just list it in the disavow file.  On the other hand, if it is something you want to have removed from the web completely and you don’t want to have this reference on the web for your website then maybe you can talk to those webmasters to see what you can do about having those things removed.  But, essentially from our point of view when it comes to unnatural links to your website we want to see that you’ve taken significant steps to actually remove it from the web but if there are some links that you can’t remove yourself or there are some that require payment to be removed then having those in the disavow file is fine as well.

Here is another Webmaster Central Hangout. At the 13 minute mark, Google employee Mariya says, “Do not pay for link removal! This is what the disavow tool is for.”


Do I pay for link removal?

When I am trying to remove an unnatural links penalty for a site I rarely pay for link removal, but there are a few situations where I will actually recommend that the site owner pays to have links removed.  I may do this if I am working on a site where I am not having much success at getting links removed.  I don’t know exactly how the webspam team initially views a site but I think that it is possible that they may look at a site quickly and see that there were no links removed and possibly not even look at my spreadsheet but quickly press the “we still see unnatural links to your site” button.  So, if I’ve had poor success removing links then yes, I may pay for some to be removed.  But, I rarely pay more than $5-$10 per site for removal.

Is it wrong for site owners to ask for money to remove links?

I just wanted to mention that I don’t believe it is wrong for site owners to ask for money to remove links.  Some of these site owners get many requests a day for link removal and the time spent removing links from their site is probably substantial.  Where I take issue though is with greedy webmasters.  I have personally had people ask for hundreds of dollars just to remove a single link.  This is an example of people capitalizing on the desperation of penalized webmasters.  That makes me upset.

Should I threaten with the disavow tool?

I have seen it often where site owners get into battles with angry webmasters who want money for link removal and make threats like, “Remove this link or I will put you on my disavow file!”  At this point, Google has said many times that they do not use the information from the disavow file against the sites that are being disavowed.

If a site is asking for money to be removed, I simply make a note in my spreadsheet that they wanted money and yes, I add them to my disavow file.  Google will see in my spreadsheet that I have actually taken the time to gather email addresses (on site and whois) as well as contact form urls for this site and really should be satisfied with this work.  They don’t expect you to make payments to get links removed.

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  1. I’ve decided to completely ignore link removal requests. I did consider a similar email to the one you received (but with a lower number) but don’t want to prostitute myself. You seo people will, like every other aspect of seo, abuse the disavow tool until it’s useless and google have to come up with some new game for you to try cheat. Meanwhile the rest of use will build sites for humans.

    It’s you were that were artificially “link building” not the rest of us.

  2. OK, hang on. You paid someone to plant flowers in MY garden and now, since you don’t like the way they smell, you want ME to pull them up for free? Sorry, somebody has to pay the freight. Not gonna be me.

    Maybe you should call your SEO and ask him if he wants to foot the bill. Whoever makes the mess cleans it up. Only fair way to go.

    • Thanks for the comment Farmer. I’m not sure if you saw the part of the article where I said, “I just wanted to mention that I don’t believe it is wrong for site owners to ask for money to remove links. Some of these site owners get many requests a day for link removal and the time spent removing links from their site is probably substantial. ”

      The reason why I don’t generally pay for link removal is not because site owners don’t deserve to be paid for their time, but rather because Google doesn’t require it. If I’m dealing with a manual penalty what I need to show Google is that I have tried to contact you. I will write in my spreadsheet that you asked for money and then I’ll disavow (as this is what John Mueller suggested to do.)

  3. As a blogger, I have a link removal policy that include modest charges for removal of editorial links only. This is in the $5-$15 range. I wrote the policy because I believe asking for editorial links to be removed is an attack to my freedom of speech, so I will not comply with the request in that case. You can disavow if you don’t want to pay, but it’s something YOU (the SEO, business owner, etc.) should do, not me.

    For links that were bought I generally comply without a problem. Since they were requested and paid for, I think the person who placed them can have the last word about them.

    Exchanged links are in a sort of gray area for me: my ‘exchanges’ are social contacts, so removing an exchange is pretty much akin to removing a friend from Facebook– it’s a removed connection.

    (Sorry for making this comment long; linking to my policy page would have been easier, but oftentimes Disqus marks my comments as spam even though they’re legit, so just playing it safe here. 🙂 Anyway, $125 for a link removal sounds like a lot to me)

    ~ Luana S.

  4. Funny thing – people love to pay to spam our websites with their useless links through “SEO” Companies, but pay to remove? NEVER! This bothers me so hard you cant imagine.

  5. This makes me laugh I run a company called World-Netlink and I get this all the time about people wanting there websites removed because they changed SEO companies. And then use this link about not paying the 3 dollar removal fee. Come on people give it a break and what makes me LOL is there sites are not listed with us. We are not a link farm building site we are #FREE approved in 24 hours. So if you pay a company to put you on our site you use the disavow at Google.

  6. Hello Site Owner!
    My name is (Andrew) and I am reaching out to you as a representative from We are
    all at the mercy of Google, unfortunately. As Google updates their
    algorithm we are forced to adapt and adhere to their quality guidelines.
    We understand the stress this puts on webmasters, and we apologize for
    that inconvenience, but for our own best interest we cannot ignore
    Google. We
    have recently completed a full backlink profile audit on our site and
    have found links that were once valuable, may now have a negative effect
    on our internet presence. We found the following backlinks from your
    site: (The best way to lose weight)

    Please remove the above links as well as all other links to
    links were created by a former SEO company with whom we no longer have a
    relationship with. We were not aware of this link building scheme and
    apologize for their actions.
    want to highlight the fact that this is not only an attempt to improve
    our website, but this will have a positive effect on your site as well.
    also do not participate in paying to have links removed, as advised
    from Google’s webspam team. Feel free to view Google’s advice on paying
    for link removals here.
    Again, we are deeply sorry for this inconvenience. Please let us know if you are willing to help
    us help you and remove the links listed above.
    We greatly appreciate your time and attention to this matter. Thank you very much!

    Dear Andrew we don’t how else we can contact you!


    If any questions please contact us directly


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Marie Haynes is the founder of HIS Web Marketing, formerly at In 2015, she rebranded the company to Marie Haynes Consulting Inc.
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