Why did MHC join the Wix SEO contest?

MHC in Wix SEO Competition

Update: As of December 19th, 2019 we are the official winners of the Wix SEO Competition. You can read our concluding thoughts on the competition here

We are thrilled to announce that Marie Haynes Consulting Inc. has been chosen as one of the two competing teams in the 2019 Wix SEO contest. 

Some of you may be wondering why we entered this contest. We almost didn’t after seeing this tweet from John Mueller.

John Mu tweet on SEO contests

Gulp. It doesn’t happen often that we disagree with John. We think this contest will be an amazing experience for our team. 

What is the Wix SEO Contest?

Some of you may remember that Wix ran a contest in 2016 that was quite controversial. In that contest, the goal was to rank a website higher than Wix’s own website, for the term “SEO Hero”. The contest was controversial because it was unclear whether some sites were ranking on the power of unnatural links, or whether some sites were the victim of negative SEO attempts. 

This contest is different. In this contest, there are only two teams competing…us and Liquid Interactive. If, by December 2019 we outrank their website for the phrase “Wix SEO”, we’ll win $25,000. If we lose, we earn $10,000 and plenty of extra knowledge.

Seriously? We’re the Wix lovers team?

We put our name in the ring to be one of the teams selected to run the website wixseolovers.com. We initially were going to apply to run the “wixseohaters” site, as our initial impression about Wix was that their websites tend to not perform as well in search as sites built on other platforms. Everybody knows that Wix sites are not good for SEO, right?

After doing some research, it looks like Wix has been working hard to remedy many of the issues that caused concerns for SEO in the past. We wanted to test this out!

We also thought that our team would learn a lot by creating a site and trying to get it to rank well. While many of the staff at MHC have created websites, we have several staff members who have not. We’re really excited to take this site from nothing but a domain name to, hopefully, a site that will rank well. 

What can you expect from us?

We’re not going to outline our whole strategy here as we are sure that the Wix Haters are watching what we do. We’ll certainly be watching what they do!

Our goal though is to create a site that is loaded with useful content, optimize that content, get links to the content in ways that comply with Google’s guidelines, and learn a whole bunch in the process. 


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  1. I think that your team members are certainly going to learn a thing or two. Your readers are also patiently waiting because at the end of the contest you are certainly going to publish a post outlining what your team had done to win the contest. Eagerly looking forward to that and best of luck

  2. OK – interest is piqued! I cannot wait to see how this goes for you! Good Luck!

  3. hey awesome information

  4. All the best Marie.

  5. Hi Marie,
    I’m a great admirer of the work you, particularly in the area of EAT.

    As an SEO who only works with Wix, I’ve seen how Wix sites can rank just as well as any other if they are optimized properly and given a little time. As such, I wish you the best of luck with it!

    Best wishes,

  6. I have read an article on Your site about Google E-A-T. This is a very informative article but my question is that I a very beginner stage Blogger. If I will not provide the google information about my self or I have not any award. And my website is not linked with any reputed website. Then google will not consider my website. And Google will not give rank to my website?

    • Hi Praveen, we have been doing a webinar series on E-A-T that may cover some of the questions you have. You can find the videos on our YouTube channel . There are many factors that contribute to ranking in Google’s eyes. We recommend looking at the Google Quality Raters to see what they consider as quality.

  7. Hi Marie,
    Just went through the site. May i offer my suggestions.If not, you may stop reading now. It seems that you’re focusing on building the topical relevancy for “Wix seo”. But most wix users utilize wix CMS for their e-commerce capabilities or other utilities. In other words, only a small portion of users who care about the SEO will actually use it in the first place.Instead, you can build topical relevancy around the topic wix e-commerce to get to the first pages. I’m sure that this strategy would atleast take you to second pages. I’m taking e-commerce just an example and there would could be other topics which relates to wix seo. Anyways, best.

  8. It’s interesting… it is not impossible to make wix sites rank but requires a different approach and time. One can learn a lot doing things the hard way. Thumbs up!

  9. Excellent blog..! I really loved reading through this article. Thanks for sharing such an amazing post with us and keep blogging..!!

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Marie Haynes is the founder of HIS Web Marketing, formerly at www.HISWebMarketing.com. In 2015, she rebranded the company to Marie Haynes Consulting Inc.