Mobile-First Indexing – The Complete Guide

Google’s latest earnings call gave us a little bit more of a glimpse of where Google is headed. Below I’ve included several quotes from the call. Here is a summary of the most important parts:

I’m looking for sites to analyze as I review the October 2023 core update. This update was devastating to many sites.  There is a form you can use below to submit your site. You can choose whether or not I can use your site’s content as I study the update. What do you get out […]

The helpful content system produces a signal that is a "negative classification". Sites that have this classification are suppressed from ranking at their full potential. But why do some sites improve during a helpful content system? It may be simply at the expense of those who were suppressed. Or, there is another explanation. Google may […]

A new Google research paper called, Refreshing Large Language Models with Search Engine Augmentation shows how the accuracy of LLM chatbots like ChatGPT or Bard can be improved by injecting fresh information retrieved from a Google search into prompts.  They used something called “FRESHPROMPT” to improve a language model’s answer by augmenting its prompt with […]

Google’s MadeByGoogle event confirmed what I’ve been saying for a while now. Bard is coming to Google assistant. Not only that, all of Pixel's hardware - the Pixel Phone, Watch, Earbuds and more - will have Google’s AI latest hardware on board.