AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please know that this theory is not something I can prove at this point. I am writing this blog post to […]

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

I turned my 15-year archive of Google algorithm updates into an official Model Context Protocol (MCP) server at algo.mariehaynes.com. Here is how it was built, the architecture behind it, and how you can connect it to Claude Desktop.

Google shared some interesting information about the future of Search and AI in their most recent earnings call. While many are focusing on the first negative cash flow since their IPO 20 years ago, I think Google is well on track for massive improvements. Google’s revenue is up 24% year-over-year. The reason they are cash […]

I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the page indexing report in Google Search Console. In almost every case I’ve examined these pages have quality issues. They […]

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please know that this theory is not something I can prove at this point. I am writing this blog post to […]

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

I turned my 15-year archive of Google algorithm updates into an official Model Context Protocol (MCP) server at algo.mariehaynes.com. Here is how it was built, the architecture behind it, and how you can connect it to Claude Desktop.

Google shared some interesting information about the future of Search and AI in their most recent earnings call. While many are focusing on the first negative cash flow since their IPO 20 years ago, I think Google is well on track for massive improvements. Google’s revenue is up 24% year-over-year. The reason they are cash […]

I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the page indexing report in Google Search Console. In almost every case I’ve examined these pages have quality issues. They […]