How I Built an MCP Server for agents to use my Algo Update list

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

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Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

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The future of Search & AI: What I learned from Google’s latest earnings call

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

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Build an OKF brain like mine!

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

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The Agentic Web is Here: 5 AI Shifts I’m Discussing with Clients about AI Search

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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“Search will become an agent manager.” What I learned about the future of Search and AI from Sundar Pichai.

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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TurboQuant has the potential to fundamentally change how Search (and AI) works

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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Why Google’s New “Google-Agent” is the Biggest Mindset Shift in SEO History

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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5 things I learned about the future of Search from Liz Reid’s latest interview

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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FastSearch, MAGIT and everything else we learned about Google’s AI from the DOJ trial

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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ChatGPT now connects with Gmail, Google Drive, Hubspot and more

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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What is the future of Google Search with AI? Will AI Mode replace traditional Search?

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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What I learned at Google I/O 2025: A new era of Search

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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Should you block Google Extended in Robots.txt?

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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Does Google Search Approve of Using AI to Help Write Content?

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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Google’s Agent2Agent Protocol Will Radically Change the Web

all-terms

GEO is a distraction

AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

Continue Reading

Google changed their helpful content guidelines to emphasize good “Main Content”

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

Continue Reading
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