Could optimizing for vector search do more harm than good?

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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An interesting look at which pages Google started deindexing in late May, 2025

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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What I learned at Google I/O 2025: A new era of Search

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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Should you block Google Extended in Robots.txt?

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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Does Google Search Approve of Using AI to Help Write Content?

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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Understanding Query Fan-Out in Google’s AI Mode

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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How Google determines relevancy & helpfulness

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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New in the rater guidelines – filler content, scaled content abuse and guidance around AI use

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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You can ask ChatGPT why it didn’t recommend you. (Will schema help?)

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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Using Gemini to get insight into Your E-E-A-T

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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Understanding the December 2024 Core and Spam updates

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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What we can learn from the Google creators summit for HCU impacted sites

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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Google’s Updated Spam Policy – Repeated Manipulation May Get You Removed From Search

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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What are Twiddlers in Google’s ranking systems? And how can we use this knowledge to rank better?

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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August 2024 core update: Here’s what has changed in Google’s documentation on core updates.

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Build an OKF brain like mine!

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

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