As I write this, the June 2025 core update is rolling out. I highly suspect that this update will implement a new advancement Google has made in search called MUVERA. MUVERA helps Google do multi-vector search as quickly as single-vector search. Single-vector search is fast, but sometimes misses details. Multi-vector retrieval keeps a small vector […]

You know that I love talking about vector search. I've had good success optimizing for vector search. Often though, that success does not last. I think I've realized why, and if this thought is true, it may turn out that doing a great job at optimizing for vector search could possibly do more harm than […]

This morning I had a notification that as a Pro user, I can connect ChatGPT with Google Drive, Gmail and more. This service will be incredibly useful.  You can summarize things from across your Google Drive, do deep research across your Gmail and more. Let me share my experience in using these connectors. Searching across […]

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

Many SEOs are noticing that Google is indexing less content since late May, 2025. I have access to a bunch of sites in GSC and thought it would be interesting to see what patterns I could find. In most cases, there is a drop in inedexed pages that starts on May 27, 2025. These are […]

I had the privilege of being invited to Google I/O 2025. And boy, what an event!  Google said that AI Mode is the start of a new era, with Search being transformed with Gemini 2.5 at its core. Search is changing dramatically.  I met Google CEO Sundar Pichai and sat in a fireside chat with […]

As I write this, the June 2025 core update is rolling out. I highly suspect that this update will implement a new advancement Google has made in search called MUVERA. MUVERA helps Google do multi-vector search as quickly as single-vector search. Single-vector search is fast, but sometimes misses details. Multi-vector retrieval keeps a small vector […]

You know that I love talking about vector search. I've had good success optimizing for vector search. Often though, that success does not last. I think I've realized why, and if this thought is true, it may turn out that doing a great job at optimizing for vector search could possibly do more harm than […]

This morning I had a notification that as a Pro user, I can connect ChatGPT with Google Drive, Gmail and more. This service will be incredibly useful.  You can summarize things from across your Google Drive, do deep research across your Gmail and more. Let me share my experience in using these connectors. Searching across […]

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

Many SEOs are noticing that Google is indexing less content since late May, 2025. I have access to a bunch of sites in GSC and thought it would be interesting to see what patterns I could find. In most cases, there is a drop in inedexed pages that starts on May 27, 2025. These are […]

I had the privilege of being invited to Google I/O 2025. And boy, what an event!  Google said that AI Mode is the start of a new era, with Search being transformed with Gemini 2.5 at its core. Search is changing dramatically.  I met Google CEO Sundar Pichai and sat in a fireside chat with […]