How do you replicate the organic traffic chart in Google Analytics 4?
Marie: In Universal Analytics, we could easily look at organic traffic to a website and pinpoint whether it changed on the date of a known Google update. Can we replicate this chart or something similar in Google Analytics 4?
Dana: Yes, if you go to Reports > Acquisition > User or Traffic Acquisition and then click on the Organic Search dot below the “over time” chart to highlight that line.
The difference between User Acquisition vs Traffic Acquisition – user is users (if you have a login or if Google Signals is actually able to identify users), and traffic is sessions.
If you want to only show organic, click the “Add Comparison” button at the top, select Include Dimension “Session Medium”, pick organic, and then apply. You can then remove the “All Users” button at the top if you only want to see organic.
Additionally, you can customize any report in Google Analytics 4 by clicking the pencil icon at top right and then selecting what dimensions/metrics and charts you want to see. That can make this process a bit easier for repeat visits.