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AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you measured how many of your website's visitors come from LLM tools like ChatGPT? I looked at 12 months of GA4 […]

There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please know that this theory is not something I can prove at this point. I am writing this blog post to […]

Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation because it reflects the exact principles Google is training its machine learning ranking systems to replicate. It amazes me how we don't talk more about this document. As an […]

I turned my 15-year archive of Google algorithm updates into an official Model Context Protocol (MCP) server at algo.mariehaynes.com. Here is how it was built, the architecture behind it, and how you can connect it to Claude Desktop.

Google shared some interesting information about the future of Search and AI in their most recent earnings call. While many are focusing on the first negative cash flow since their IPO 20 years ago, I think Google is well on track for massive improvements. Google’s revenue is up 24% year-over-year. The reason they are cash […]

I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the page indexing report in Google Search Console. In almost every case I’ve examined these pages have quality issues. They […]

Standardizing knowledge for the future of AI agents My last piece on Google’s Open Knowledge Format (OKF) was one of the most popular I’ve ever published. Since then, I have been heads down working on my own OKF structure. I’ve essentially built my own personal brain, and today I want to show you how it […]

Google just published documentation on what they're calling the Open Knowledge Format (OKF). It represents a standardized way for agents to access knowledge via very simple directories of Markdown files. While storing files in Markdown is nothing new, Google is now creating a specific standard that agents can understand without the need for specific software […]

Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI Mode, and the AI features in Discover. If you have been wondering whether your SEO efforts are actually landing you […]

Google just shared more information to help us get our websites ready for agents. There is a new report from Lighthouse which anybody can run. You do not need external software to run it. You can do it right from within your Chrome browser. The report tells you whether your website is discoverable for AI […]