There’s a good chance we’ll see more Google updates in December

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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What we learned about SGE, Bard and Gemini from Google’s Q3 2023 Earnings call

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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Help Marie Haynes study the October 2023 core update

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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Could Bard One Day Replace the Google Search Box?

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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What changed with Google’s September 14, 2023 helpful content system update?

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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Should you remove/noindex content if you have an unhelpful content suppression? My theory.

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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Google’s Vision for Search in 2023 and Beyond – Analysis of the Q2 2023 Earnings Call

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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Everything We Know About Google’s Quality Raters: Who They Are, What They Do, and What It Means for Your Site If They Visit

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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Google’s Helpful Content & Other AI Systems May Be Impacting Your Site’s Visibility

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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How Quality Raters Are (Possibly) Helping AI Chatbots Improve: A Conversation with Bard

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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Overview of December’s Helpful Content Update and its purpose

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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The helpful content update is going to cause so much confusion

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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Google’s Helpful Content Update – A full analysis

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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What we can learn from the Search Quality Evaluator Guidelines – Info on the July 2022 QRG update

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AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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Guide to assessing a drop in Google organic traffic

all-terms

AI Mode is the future of Search. How will you adapt?

In an interview with Lex Fridman, Google CEO Sundar Pichai confirmed that AI Mode is the future of Search. New features will be tested in AI mode, and as they figure out what works well, those features will be transported over to Google’s "main experience." Here is a short clip from this interview. It's worth […]

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There's a good chance we'll see more Google updates in December

As I write this, Google has just released the November 2023 Core update, just a couple of weeks after the October 5-19 Core Update. And I am still studying the September 2023 helpful content update!

I don’t expect things to slow down.

At Pubcon Austin in September, Google’s Gary Illyes was asked by Jennifer Slegg, “Google loves updates in December. Is there is any chance they will stop doing that and putting business owners in turmoil.”

Gary lllyes at Pubcon Austin 2023

Gary referred to the “The thing about not doing Google updates around major holidays,” calling it “an old thing.”

Here’s the full quote from Gary from my notes I took while present at this conference:

Gary Illyes Reddit AMA Feb 8 2019

“The thing about not doing updates around major holidays is an old thing.. The problem with that is that around that time, everyone and my grandmother will try to manipulate search results. Our primary mission is to help users find the right information at the right time. …With these updates we are trying to course correct a little. We know people will try to manipulate search results. With core updates we can actually course correct a little bit and offer users higher quality results even though all that  manipulation is going on. Honestly I would hope that the updates help you do better.” Gary Illyes, Pubcon Austin September 2023

 

So, stay tuned! I think we are in for more of a wild ride.

I’ve updated my algo list with this latest update.

Good luck!