E-A-T confirmed by Google to be an important part of their algorithms

Last updated: February 6, 2020 A new whitepaper, published by Google in February of 2019 has confirmed what we have suspected for quite some time now: E-A-T is very important when it comes to rankings.  This document was published by Google in an attempt to show us how they are fighting against disinformation in the search results. Pages 13-16 of the document are specific to general search. […]

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How to add a new user in Google Search Console

Did you know that there are two working versions of Google Search Console? You can access the “old” version of GSC here. However, most of what you will find useful in GSC is currently available in the “new” version which you can reach here. If an SEO has asked for access to GSC, really you only need to add them in the “new” version. How to add […]

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Mobile-First Indexing – The Complete Guide

Last updated: June 25, 2020 What is Mobile-First Indexing? Mobile-first indexing (MFI) is the initiative set up by Google that allows the mobile version of your website to be the most important one. Traditionally, Google has taken a desktop-first indexing approach, which meant that their crawlers determine your rankings based on the information gathered from the desktop version of a site. Moving forward, Google has stated that […]

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Marie Haynes is the founder of HIS Web Marketing, formerly at In 2015, she rebranded the company to Marie Haynes Consulting Inc.