Thoughts on why big brands dominate Google. And how this is soon likely to change.

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

Our industry is changing

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

Assistant and Search. Did Google just quietly launch a new Search Ecosystem?

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

There’s a good chance we’ll see more Google updates in December

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

What we learned about SGE, Bard and Gemini from Google’s Q3 2023 Earnings call

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

Help Marie Haynes study the October 2023 core update

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

Is the helpful content system only a negative classification?

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

Could Bard One Day Replace the Google Search Box?

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

How Google’s Bard and New Pixel hardware will change your daily life, search habits and health monitoring

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

What it (likely) takes to recover following a September 2023 helpful content update drop

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

What changed with Google’s September 14, 2023 helpful content system update?

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

My notes from the Google Cloud Next Keynote 2023 – Gen AI App builder🤯

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

Should you remove/noindex content if you have an unhelpful content suppression? My theory.

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

Something strange is happening with canonical links in GSC

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31

Thoughts on how SpamBrain detects and neutralizes artificial links

all-terms

Should you use Google Extended in Robots.txt?

Google Extended is a control mechanism you can use in your robots.txt file to tell Google not to use your content for training its future Gemini models. It also stops Google from using your content for grounding conversations in Gemini. However, it’s important to know that a Google-Extended disallow in your robots.txt does not block Google […]

Continue Reading

Does Google Search Approve of Using AI to Help Write Content?

Google rewards high-quality, people-first content demonstrating E-E-A-T, regardless of whether AI is used, and emphasizes that quality raters penalize low-effort, unoriginal content not specifically AI-generated content. AI can be leveraged as a tool to augment human creativity and research to produce truly original and valuable information, rather than simply paraphrasing what already exists. I have […]

Continue Reading

How Google determines relevancy & helpfulness

If you're looking to understand how Google ranks content for relevance and helpfulness, especially after recent updates like the March 2024 core update, this article breaks down Google's key signals: meaning, relevance, quality, usability, and context. To improve your SEO, focus on creating original, high-quality content that deeply satisfies user intent, demonstrates expertise and authority […]

Continue Reading
  • Page 1 of 31
  • 1
  • 2
  • 3
  • 31