A theory about how Penguin and the disavow tool work.

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

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Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

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Should you pay for link removal?

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

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Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

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Success Stories

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

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Google Algo Updates and More – A Complete List of Changes that Could Affect Your Site’s Traffic.

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

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Are sitewide links bad?

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

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Penguin recovery is possible, but cleaning up links is NOT enough.

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

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Do nofollow links need to be added to a disavow file?

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

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Yes, high quality guest posts CAN get you penalized!

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

Continue Reading
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Is Penguin Recovery Possible?

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

Continue Reading
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Penguin 2.0 “recoveries” – Graphs of WMT impression data.

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

Continue Reading
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Google sends new, confusing unnatural links messages.

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

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Penguin is refreshing regularly!

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

Continue Reading
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Is Google Using the Disavow Tool to Devalue Links on a Massive Scale?

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Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

Continue Reading
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My thoughts on the latest “Unnatural Links” Warnings – A brilliant plan by Google!

all-terms

Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

Continue Reading
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Interesting quotes from the latest Google Quality Rating Guidelines

all-terms

Hype or Not? Should you be investing in AI Agents?

Google says every enterprise will soon rely on multi-agent systems - multiple AI agents working together.  That sounds exciting and futuristic, but what I’ve found when talking to my clients is that while agents sound like something we should all be building, there’s little information to help you decide what your business should be doing […]

Continue Reading

Google Quality Raters now rate AI Overviews

Today Google's Quality Rater Guidelines updated September 11, 2025 with some minor changes. I think some of these are worth noting however! Three examples were added to the guidelines that I believe are significant as they all instruct the raters to assess content that is an AI Overview. An example was added of an answer […]

Continue Reading
  • Page 1 of 34
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