Does Google Use BBB ratings as a ranking factor?

There has been a lot of discussion recently on whether or not Google uses information from a site’s Better Business Bureau (BBB) profile in ranking decisions. I have maintained for some time now that a business’s BBB rating is important, so naturally, people have been asking me questions about this. I decided to write this article with my thoughts. First, let’s talk about why this discussion has […]

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The August 1, 2018 Google Update strongly affected YMYL sites.

My thoughts on the August 1, 2018 Google Algorithm Update Last updated: August 8, 2018 I have been covering algorithm updates for a long time and this is one of the biggest updates that I can recall. It is important to note that most sites that I monitor did not see any significant changes. However, the majority of those that did see changes were very strongly affected. […]

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How accurate is Google Search Console Ranking Data?

Is GSC ranking data accurate? If you ask most SEOs these days, they’ll tell you that this data is way off. However, Google employees have said that the data should be quite accurate. As such, we set out to do a small scale test to determine whether this was true.   Hypothesis We believe that for most keywords, the ranking data shown in Google Search Console is […]

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Marie Haynes is the founder of HIS Web Marketing, formerly at In 2015, she rebranded the company to Marie Haynes Consulting Inc.